Making it Easy to Enroll

It just occurred to me (maybe because I’m too close to the content of this blog) that I need to make it clearer how people can enroll as SMUG students. So we have a new page, Enroll Now, to simplify the process. You have enrollment options, but now you don’t have to find your way to this post on the SMUG page, which was kind of buried.

There’s a difference between being unstructured and being disorganized. Hopefully now we’re back on the unstructured side.

Social Media University, Global doesn’t have any financial barriers to entry, since we charge no tuition; hopefully now we’ve eliminated a site navigation barrier, too.

Blogging 304: Does Google Treat Hyphenated Domain Names as Spam?

A reader named Andy raises a point I hadn’t considered, and which I tend to doubt, but I’d like any feedback from someone who may know. And because Social Media University, Global is a research institution for social media higher education, in addition to offering practical, hands-on learning, I’ve devised a project in which we can all participate to test for ourselves whether what Andy said is correct. This post is added to the SMUG curriculum as Blogging 304: Hyphenated Domain Name Research Project.

Andy writes, in a comment in the About Me page:

I can say that domain names with dashes like your’s “social-media-university-global” treated by Google and others like spam domains…

The reason I doubt this is three-fold:

  1. When I Google social media university, this blog comes up in the first two positions in my search results, ahead of American University’s centerforsocialmedia.org.
  2. When I Google blue shirt nation, a post I wrote about Best Buy’s employee social networking site comes up #5 (see below), and if I search for best buy blue shirt nation it’s #3.
  3. What I know about Google bots is they can parse words in URLs better when you separate them with hyphens. So social-media-university-global.org is easier than socialmediauniversity.org, because you’re coaching the bot as to where one word stops and the other starts. A URL like mikeisnowhere.org could mean mike is now here, mike is nowhere, or perhaps mikei could be an adjective modifying snow. For more discussion of this, see Blogging 201: Google Loves Blogs.

The results I get when I search (and the fact that I get traffic based on search terms like blue shirt nation) doesn’t sound to me like I’m being penalized in Google’s search results.


But who knows? Maybe Google adjusts the results when I’m searching because it associates my computer with my blog, and therefore considers my blog more relevant to me.

So here’s your SMUG assignment:

  1. Open click here to do a Google search for blue shirt nation, followed by a search for best buy blue shirt nation (no quotes around either phrase.) Note the highest position at which you see a social-media-university-global.org search result.
  2. Enter your results in the comments on this post.

I’m looking forward to learning through this SMUG research project, and hope you’ll take a couple of minutes to participate.

Blogging 108: Starting Your WordPress.com Blog

Note: This post is part of the Blogging curriculum at Social Media University, Global (SMUG).

This may be a case in which our course sequence is out of order, since Blogging 109: Experimenting with WordPress.com should perhaps logically come before this one. In Blogging 109, I offer a chance for you to do practice posts on a Training Wheels Blog that isn’t your own. So you can feel free to experiment and make mistakes there, before starting your own blog.

But in another sense, it probably makes sense to at least start your blog here in Blogging 108, then go and experiment a bit in Training Wheels before coming back to start your own blogging in earnest.

As I describe on this page, which was my first effort to give a step-by-step intro to starting a blog on WordPress.com, the process is really simple. But I didn’t show exactly what it looks like as a first-time user, because the screen shots you see are from me starting a second blog, when I’m already logged in to my first one.

So now it’s time to update and enhance as part of the SMUG curriculum, and I’m making it a SMUG Podcast and putting it in the form of a Slideshare.net presentation.

Since everyone should have a blog, I’m going to start by creating a blog for my nine-year old son, John. Of course, I’ll need to start by getting a Gmail account for him. But, I’m getting ahead of myself. Here’s the presentation:


Homework Assignments:

As indicated in the presentation, your homework assignments are as follows:

  1. Go to John’s blog and leave a comment on this post about what a great Dad he has. (And by the way, A Grand Start was really the title he chose for this post.)
  2. Start your own blog on WordPress.com.

It’s fine if you want to leave your blog in that initial condition for a few days. Send me an e-mail or a message through Facebook with the e-mail address you used in signing up for your WordPress.com blog, and I will add you as an author for the Training Wheels blog. Then you can experiment and learn how to do posts before you start doing it for real on your own blog.

SMUG Extension Class for LifeSource

Today I had the opportunity to do a presentation on social media for LifeSource, the non-profit organization that manages organ and tissue donation in Minnesota, North Dakota, South Dakota and parts of western Wisconsin.

I had been asked to do this because of a presentation I had done for the Minnesota Health Strategy and Communications Network. I told the LifeSource group I would provide a link here to my presentation; since it was substantially the same as the one I did in February, I’m just linking to that post.

I will be interested to see what LifeSource does in social media; for an organization that is so volunteer-intensive and deeply affects so many people in a positive way, these tools are a natural way to give a voice and a platform to people who are passionate about this life-saving work. Here’s the Facebook group, Donate Life Minnesota, they have formed. I suggested they should talk with Scott Meis from the Donate Life Illinois campaign, where they’ve had a lot of success using social media.

I’m also looking forward to connecting with LifeSource at the Transplant Games in Pittsburgh in July, where Mayo Clinic will have a booth as one of the sponsors. We will be having opportunities for participants in these Olympic-style events to share their stories via a Facebook group and in other ways.

Free File Sharing Site: Senduit

Today I ran across a simple, elegant free site that’s a great alternative to a complicated ftp site. If you need to share files that are too big to e-mail but less than 100 mb, Senduit is an excellent choice.

Almost all social software utilities like Facebook and YouTube are free, because as Chris Anderson says, there’s a huge psychological difference between $0.00 and $0.01. The price of admission for these sites is usually creating a username and password. Not a huge barrier, and there are benefits that accompany the accounts, but it still creates some hassle in getting started with a service.

Senduit is as effortless a file sharing utility as I can imagine. Check that: I think it’s as effortless as anyone could imagine. Here’s the user interface:

You just choose the file, pick how long you want it to be available, and hit the upload button:

After a few minutes, depending on your file size, you get a screen that looks something like this:

Then, if you send that URL to someone by e-mail, or insert it in a blog post as a clickable link like this:

http://senduit.com/921e87

They can click the link and the download starts automatically.

Note: This link should be working until about June 4, 2008. It’s video I took of some friends and former patients who were back in Rochester to visit last week. You can read their updates here. If you’re reading this post after that date, give Senduit a try with your own file.

At first I wondered how this could possibly be a money-making enterprise, especially given the Senduit privacy policy, which says:

File Privacy
The name, type, contents, and origin of your file are not saved, reviewed, or analyzed. The only monitoring that takes place are our automated tallies of file uploads and our automated cleaning of expired files.

Transfer and Storage Security

Although we take appropriate measures to ensure the privacy of our user’s data, it’s impossible for us to guarantee 100% security. For this reason, we suggest you do not use our service to share sensitive data. Once a file has been uploaded, it is your responsibility to share your file’s address in a secure manner.
File Expiration
All uploaded files are designated to expire at the point in time selected (anywhere from 30 minutes to 1 week). After a file has expired, it becomes inaccessible to the public and is permanently removed from our systems.

But then, when I downloaded my own file, I saw how they work in the advertising. It looks like this:

Unlike the annoying pop-up ads you see on newspaper web sites, this isn’t one you’d click to skip. And when you click the ad it opens in a new window, leaving your download happening in the background.

This seems like a great, user-friendly service, and the only real costs should be bandwidth. Files never stay on their servers for more than a week, so storage costs should be negligible. Like they say, you wouldn’t want to place highly sensitive files on their servers, but it appears that the odds of someone randomly finding your URL are something like 1 in 2,176,782,336.

Give Senduit a try and let me know what you think about it.