The Graduation Speech

As I mentioned earlier, last Saturday I had the great pleasure of attending college graduations for my son, Jake, my brother, Mark, and his wife, April. It was a big day for the Aase family; we’re proud of all of them.

Mark gave one of the student commencement speeches at Concordia University in St. Paul, Minn. He did a great job; none of the platitudes you often hear in graduation speeches, but the straight talk of someone who has had some life experiences, and who has learned from them.

[youtube=http://www.youtube.com/watch?v=qjj5e4U2WLo]

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Land Lines, Snail Mail and Dead Media

It’s fitting to read this in the Star Tribune on the day the U.S. Postal Service raises the First Class stamp rate to 41 cents.

More than a quarter of young adults have only cell phones, making them the leading edge of a strengthening move away from traditional landline telephones, a federal survey showed Monday.

Overall, the portion of adults with only cell phones grew by more than 2 percentage points in the latter half of last year to nearly 12 percent, an expansion rate that began in the first part of 2006 and was double earlier rates of growth. One in four people aged 18 to 24 had only cell phones, as did 29 percent of those 25 to 29, the study showed. The percentages declined with age after that, with 2 percent of those 65 or older having only cell phones.

We must be young at heart; our family has been sans land line for about a year… ever since we discovered most of our cell phone minutes were consumed by calls from our home land line. We ported the number to a cell for an extra $10 a month, and saved $35 a month by getting rid of the land line.

I wonder whether my kids will ever have a land line. Why would they need one? My daughter and son-in-law each have a cell, but no land line. The only way I can see myself going back is if DSL becomes a strong alternative to cable internet, and when enough video content becomes available through streaming services or downloads. If the phone company’s DSL throws in calling along with the monthly bill for internet, I might take advantage.
It just goes to show that competition beats a regulated monopoly hands down. FedEx and UPS own the package delivery business. Texting and IM are replacing email (especially among young people), which obliterated the fax (as Michael Hyatt has observed), which was the first major challenge to the first class letter. As Hyatt put it, in reflecting on the oddity of receiving a letter which had no email or phone contact included:

I also thought, What a hassle. First, the letter sat in my inbox for several days. Why? Because I assume that anyone who wants a quick answer to something sends an e-mail or leaves a voice mail. About the only letters I get any more are direct mail solicitations or solicitations for charitable contributions. I assume that the only reason these don’t come via e-mail is either the sender doesn’t have my e-mail address or, even if he does, doesn’t want me to regard it as spam.

The only way to reply to this author was to send an actual letter. Talk about “blast from the past.” I probably don’t send more than half a dozen letters a year. Even then, it’s usually because it’s a legal matter that requires this kind of documentation. It’s hard to believe that in 2007, anyone is still sending letters. Snail-mail—at least for most business correspondence—is dead.

People just don’t have the time for an “inquiry-response cycle” that takes weeks. Even faxes are dead. In the 1990s, fax machines were cutting edge technology. Today, they are about as useless as an electric typewriter. I can’t even remember the last time I sent or received a fax. I still subscribe to eFax.com, which allows you to send and receive faxes on your computer, but even that sits idle. In today’s world, even a fax is too much hassle.

E-mail is dramatically shortened the response cycle. Instant messaging is only raising the expectations. People send e-mails and expect a response within hours. In the 90s, when I owned my own company, my partner and I had an unwritten policy that we would respond to everyone within 24 hours. This always impressed our clients. They knew they could count on a quick response. But, by today’s standards, even that wouldn’t cut it. People want answers—and they want them now.

My friend Shel Holtz says with some justification that new media do not kill old media. For example, TV didn’t kill radio: it significantly changed it, and we don’t get long dramas on radio, but radio is still alive and well. This got us into the discussion about whether the death of the 8-track (and then the cassette) disproves his thesis or not. He says the format changed, but it’s still audio.

But what about the fax? Is Michael Hyatt right? Is the fax dead? I remember when it was the most amazing thing I had ever seen, that a document could be sent over telephone wires. But now that many of us don’t have wires for our telephones anymore…

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Mayo Clinic High Employer Choice for Grads

BusinessWeek has an article about an annual survey of college graduates in which they are asked to name their ideal employer. Mayo Clinic ranked 14th, and here’s what the magazine said about my employer:

Arguably the most respected health-care institution in the country, the Mayo Clinic attracts patients from around the world. They have included the late King Hussein of Jordan and President Ronald Reagan.

Here’s the full article, and here’s a list of the top 25 (without having to go through the slide show.) Google, Disney and Apple were the top three.
It’s nice that grads think highly of Mayo Clinic; even more telling is that an employee-based survey put Mayo in the top 100, too.

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CBS is Willie Sutton

The famous thief allegedly said he robbed banks “because that’s where the money is.” The announcement by CBS that it will syndicate its content on various sites instead of trying to drive traffic to its own portal is a welcome admission that a variant of Sutton’s Law applies to media, too: go where the people are. As the Wall Street Journal reported:

CBS, after a year of experimenting with various Web initiatives, says that forcing consumers to come to one site — its own — to view video hasn’t worked. Instead, the company plans to pursue a drastically revised strategy that involves syndicating its entertainment, news and sports video to as much of the Web as possible. It represents a stark departure for the TV industry. Most of CBS’s major competitors, including Walt Disney Co.’s ABC, General Electric Co.’s NBC Universal and News Corp.’s Fox, are to some degree all betting that they can build their own Internet video portals.

Starting this week, an expanded menu of CBS’s video content will be available for free to consumers on as many as 10 different Web sites ranging from Time Warner Inc.’s AOL to Joost Inc., a buzzy online video service that is just rolling out. The company calls its new venture the CBS Interactive Audience Network.

This reminds me of a strategy I employed when I was communications director for a member of Congress. The traditional model until that point was to mail postcards to a community accouncing a town hall meeting. Usually a handful of people would show up, and they were typically “the usual suspects.” We heard of some colleagues turning to radio advertising for their meetings, but took it a step further, holding the meeting at the radio station, and having the meeting over the air.

OK, so that’s kind of an early-1990s example, but Al Gore hadn’t invented the internet yet. Today we have on-line chats and the YouTube campaign.

But the point remains. If you want your content to be seen, go where the people are. When YouTube has a critical mass of 100 million streams a day, see that some of them are yours. Don’t require people to come to your site before they can see your content. Make it searchable. Give others incentives to promote it. Some traffic will come back to your site.

Jeff Jarvis has a good comment on this, too, and an even better observation back in March about the CBS-Viacom split, and who got what.

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May 12 is Becoming a Very Special Day

…at least from my perspective. A year ago was one of my most intense and satisfying days from a work perspective, when Jesse and Amy Carlsen’s twin daughters, Abby and Belle, became formerly conjoined.

Yesterday, on the one-year anniversary of that big day, we had a couple of great family events: my brother, Mark, and my son, Jake, both graduated from college, as did my sister-in-law, April.

Mark was selected as one of the student speakers at the Concordia University (St. Paul) commencement at 9:30 a.m., where he and April received their diplomas. Jake’s graduation was at 6 p.m. in LaCrosse.

Our whole family is very proud of all three of them; it’s pretty special to have three family members get college degrees on the same day, and for me to have a brother and son both graduating was a “burst your buttons” event.

I’ll be posting some video from yesterday’s events soon. These last two May 12ths are days I will never forget.

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