More Video Fun: The Alley Oop

In follow-up Social Media 220: How to Customize Your YouTube Player, in which I showed how to tailor your users’ experience of the embedded YouTube player using this tool, here’s a fun personal video.

Last night the Austin Packers basketball team, on which my son Joe and nephew Tom are starters, had the largest margin of victory for an Austin basketball team in at least the last decade, as they cruised to a 74-19 win against winless Faribault. The starters played less than half of the game, but here’s the highlight taken from the four-minute compilation, as Joe took a beautiful Alley Oop pass from point guard Zach Wessels for a dunk:

If one of the rules for getting more video views is to have the video start fast and grab attention, jumping in at the middle lets you do that while keeping the rest of the video for context. And if you watch the whole thing starting from the beginning you’ll see that Tom almost had a similar dunk at the 1:19 mark.

We’re proud of how well the boys play, but more importantly how they play…as a team. And it’s pretty neat for my parents to be able to watch their grandsons on the same court, in the community where our family has lived for more than 40 years.

Now if I could just get Joe to update his Twitter avatar. 😉

 

Social Media 220: How to Customize Your YouTube Player

I have been interested in using a YouTube player to display some of our Mayo Clinic videos on our Mayo Web sites. One concern is that at the end of an embedded YouTube video, a list of related videos is automatically displayed at the end.

Here’s an example of a brief video I did to document my newly cleaned office as I prepared to start fresh in 2012:

With a quick Google search, I found this site, which makes it really easy to customize your player.

Among the changes you can make are:

  • Autoplay (have the video start automatically when the page is loaded)
  • Hide the video title
  • Hide the related videos list
  • Adjust size of the player
  • Enable or disable full-screen mode
  • Start the video somewhere in the middle.

Here is what it looks like after the customization:

Here’s another version with looping of the video (and showing the related videos):

 

The other neat thing about this online tool is that it lets you understand the syntax involved in the embed codes, so that you can adjust the settings manually.

Finally, here’s one more embed, in which I have our Mayo Clinic “Know Your Numbers” video start at the beginning of one of my two cameos.

 

Do you have other tricks for customizing display of your YouTube videos? How do you do it?

Where’s Lee?

This isn’t an allusion to my travels; I’m staying in Minnesota for the whole month, with no trips scheduled until February.

It’s about this video we did through our Mayo Clinic Center for Social Media, in cooperation with our colleagues in the Office of Women’s Health and our cardiology group.

I wrote the lyrics to this parody of Tommy TuTone’s 867-5309/Jenny and was the Executive Producer, and Makala Johnson from our team shot, edited and coordinated production. We had a great team for the project, including a band and back-up singers drawn almost entirely from our Mayo Clinic employee population, and over 100 enthusiastic concertgoers.

So here’s the trivia question for the day:

Where are my two cameos in the video?

Put your guesses in the comments below. And with February Heart Month coming up, I hope you’ll also help spread the word.

Martin Luther, The Economist, me and you

On October 31, 2009 I published my 35 Social Media Theses, subtitled “The Disputation of Chancellor Lee Aase on the Power and Efficacy of Social Media,” on the 492nd anniversary of Martin Luther posting his disputation on indulgences on the church door in Wittenburg.

Since then, I’ve delivered well over 100 presentations in 7 countries, and in almost every one I’ve used my 35 Theses (get a PDF) as the organizing principle, beginning with the story of how a technological innovation, the Gutenberg movable type printing press, helped make Luther’s theses the first massively viral communication, spreading throughout Germany in two weeks and reaching the rest of Europe in two months.

It all ties to my first two theses:

  1. Social media are as old as human speech, with air being the medium through which sound waves propagated.
  2. Electronic tools merely facilitate broader and more efficient transmission by overcoming inertia and friction.

So it was interesting when Dr. Victor Montori, our former medical director for the Mayo Clinic Center for Social Media, sent me a link to an article in the current issue of The Economist, “How Luther went viral.” I’m sure it was unintentional imitation, but I’m sincerely flattered anyway. Here’s an excerpt:

Although they were written in Latin, the “95 Theses” caused an immediate stir, first within academic circles in Wittenberg and then farther afield. In December 1517 printed editions of the theses, in the form of pamphlets and broadsheets, appeared simultaneously in Leipzig, Nuremberg and Basel, paid for by Luther’s friends to whom he had sent copies. German translations, which could be read by a wider public than Latin-speaking academics and clergy, soon followed and quickly spread throughout the German-speaking lands. Luther’s friend Friedrich Myconius later wrote that “hardly 14 days had passed when these propositions were known throughout Germany and within four weeks almost all of Christendom was familiar with them.”

The unintentional but rapid spread of the “95 Theses” alerted Luther to the way in which media passed from one person to another could quickly reach a wide audience. “They are printed and circulated far beyond my expectation,” he wrote in March 1518 to a publisher in Nuremberg who had published a German translation of the theses.

This is required reading for SMUGgles. The article does a great job of analyzing at length what I can only briefly introduce in 90 seconds or so in my presentations. It applies network theory to describe how technology enabled such rapid spread, and does a great job of explaining how and why it happened.

I read lots because I enjoy learning, but one of the extra pleasures it provides is validation. I certainly have gotten new and helpful ideas from Guy Kawasaki, Seth Godin, Gary Vaynerchuk and others, but it’s especially encouraging when they affirm what I’m already doing.

For example, if you’ve heard one of my presentations you know that I typically introduce my family, including my grandchildren. After I had been doing that for a while, I ran across presentation advice from Guy Kawasaki in which he suggested including pictures of your kids to build empathy and rapport with audiences. I didn’t start introducing Evie, Judah and Aletta because Guy suggested it, but his guidance validated what had seemed like a good approach, and was just naturally who I am. (For my latest family news, see my Holiday Greetings.)

In some ways, this Economist article serves that same validation function. In my presentations I usually cite Wikipedia as the source for my assertion on the rapid dissemination of the 95 Theses. Because of this article, I now know that Friedrich Myconius is the original source of the quote. And if a writer for The Economist sees the same historical analogy that I have, we can’t both be crazy.

Since you’re here at SMUG, you likely are interested in social media. You “just see” that it makes sense to harness revolutionary tools for the reformation of your industry. But maybe that insight isn’t shared by all in your workplace.

I hope SMUG can provide validation and encouragement for you. My purpose with the 35 Theses is to give you arguments you can use to make the case for social applying social media in your work.

If you work in a health-related field, you also should check out our Mayo Clinic Center for Social Media and consider having your organization join our Social Media Health Network. The Network goes beyond validating your intuition; our aim is to learn together and share best practices so we can harness these revolutionary tools to improve health care, promote health and fight disease.

As The Economist concludes:

Modern digital networks may be able to do it more quickly, but even 500 years ago the sharing of media could play a supporting role in precipitating a revolution. Today’s social-media systems do not just connect us to each other: they also link us to the past.

My first two theses all over again.

 

When You Absolutely, Positively Need to Reach Someone Quickly

In the last week, I’ve needed to get in touch with a few people via email about a social media project. For a few of them, I was missing email addresses so needed to contact the participants first by some other means to ask them to send their email addresses.

For Contact #1, I knew we were connected on LinkedIn, so I decided to send him a message through that service on Friday, Dec. 30.

For the next three, I checked first to see whether they were following me on Twitter, and sent them direct tweets instead.

Finally, yesterday, after having not heard from #1, I sent a direct tweet.

Here is the table of my results:

I realize this isn’t a large enough sample to be statistically meaningful. I also realize that my LinkedIn message was sent on a Friday before a holiday weekend, so it probably wasn’t the fairest test. But I wasn’t exactly fair to Twitter, either. For participants 2-4, I sent the tweets in the mid-to-late evening, possibly after some had gone to bed (they were all an hour ahead of me in the Eastern time zone). Number 3 responded at 4 a.m. I sent a follow-up to Number 4 the next afternoon, and this time the response was less than 2 hours.

Still, these results do fit with what I perceive as my experience in the relative responsiveness of Twitter vs. LinkedIn.

I think it relates to the way most people interact with the platforms. I don’t have statistics to support this (if you have some, please put them in the comments), but it seems people tend to use LinkedIn through its Web site. When you send someone a message in LinkedIn, therefore, people see it when they visit the site, or possibly through an email notification.

On Twitter, people can get notifications of new messages in those ways, but also tend to use smart phone clients or get text message alerts. This makes it much more likely they will get the notice quickly, wherever they are.

I’m not hacking on LinkedIn; it obviously has capabilities Twitter doesn’t, and you need to use different tools depending on what you want to accomplish. For soliciting and organizing professional recommendations, for instance, LinkedIn is clearly superior.

I have the LinkedIn iPhone app (although I haven’t used it much) and it probably offers push notifications as the Twitter app does (again, I welcome confirmation in the comments). My point isn’t that people couldn’t respond as quickly on LinkedIn as they do on Twitter, it’s just that in my experience they don’t.

How about you?

When you need to reach someone quickly, and if you don’t have the old-school contact information such as email or cell phone (and yes, having grown up with a single land line and snail mail, I realize the irony of calling email and cell phone “old school”), what do you find is the best social platform to use?