About a month ago, John Nemo sent me a message in LinkedIn asking if I would like a review copy of his new book, Linkedin Riches: How I made $135,000 in just 90 Days using LinkedIn!”
I was wary at first because of the subtitle, which made it sound like the get-rich-quick stuff of infomercials, but I overcame that initial reaction and requested a Kindle copy.
I’m glad I did. And I’m glad that somewhere through the process, John decided to take his own advice in the naming of his book. More on that in a bit.
Because of the patient-oriented nature of my day job, I have focused much more on general consumer platforms like Facebook instead of LinkedIn. Our Human Resources department has used LinkedIn successfully for recruiting. But since the audiences I have been pursuing are mostly patients and consumers, as opposed to “B2B” as they say in the biz, I have had a profile, but haven’t spent much time personally in LinkedIn. So it was good to get perspective from someone who has.
One of the main points John makes is that your LinkedIn profile should be client-facing and framed in terms of what you can do for clients. It’s not about you. And he also gives some concrete suggestions for how to implement this philosophy.
So here’s how I used his advice on my own LinkedIn profile.
Rewriting My Profile Headline:
Giving Descriptive Titles to Web Links in Contact Info
Improving My Summary:
Those are three positive changes in my profile in just the first chapter. The combination of the client-facing mindset and some practical tips makes this a good resource.
Practicing What He Preaches
As his book is now published, it was good to see that John retitled it to follow his own client-facing advice. You will remember that the previous subtitle was all about him: “How I made $135,000 in Just 90 Days Using LinkedIn!”
While that might appeal to some, the new title is much more oriented toward benefits for the reader.
Linked In Riche$: How to Leverage the World’s Largest Professional Network to Enhance Your Brand, Generate Leads and Increase Revenue.
And if you’re looking for a quick read with some helpful tips on using LinkedIn, I think you’ll find it worthwhile.