I’m getting another dose of Mike Moran. Now he’s talking about different types of viral marketing:
Content-Based social media marketing. Focuses on the content to be posted and passed around (e.g. Blogger, WordPress.com,YouTube, del.icio.us,digg, StumbleUpon). Does your organization have content that might be passed along?
If you think YouTube isn’t for B2B, you’re wrong. YouTube lets potential IBM customers get a product demonstration in a low-stress environment. No pressure. Very cost effective. Here’s an example from IBM:
Squidoo is another example. Some might find it helpful.
Don’t launch big new projects. For example, don’t say you now want all of your releases to be social media press releases. Try one. Then try another in a different way.
Personality-based social media marketing. For example, LinkedIn, Facebook, MySpace. It’s a way for people to find consultants directly.