“Best of Blogwell” Presentation

I’m doing an update of my presentation to BlogWell at noon CDT today. Here are the slides. You can still register for the FREE audio conference here at the GasPedal site.

Here are a few links to highlight:

The relevant Twitter hashtag is #gaspedal, so please follow the conversation and feel free to tweet your questions or comments.

View more presentations from Lee Aase.

FREE “Best of Blogwell” Conference Call Thursday

On Thursday, April 2 at noon CDT, I’ll be offering a recap of the presentation I did at BlogWell in Chicago, through a free conference call sponsored by the Blog Council. I hope several SMUGgles will be able to join the call and discussion of what we’ve learned about applying social media to our work at Mayo Clinic. Register here.

Blogging with the Coast Guard

Now that my presentation at BlogWell is done, I’m listening to Commander Ron LaBrec talk about what the U.S. Coast Guard is doing with blogging and social media.

One of the best quotes, from one of his superiors: “You’re already in the social media environment. If you choose not to engage, you’re assuming all the risks with none of the potential benefits.”

Coast Guard engaged a consultant to help them find ways to listen to the relatively small portion of the blogosphere concerned with the Coast Guard. The consultant developed a dashboard in Pageflakes to pull the feeds together.

Here is iCommandant, the Coast Guard’s main blog, authored by Admiral Thad Allen.

The Coast Guard also has a Flickr account and a YouTube channel, as well as a Twitter presence. Here’s some video from the US Airways crash:


iCommandant has helped set the agenda for some many non-Coast Guard blogs concerned about some of the same issues.

Instead of just using social media for PR and communications, they’re now looking at how these tools can change the way the organization works.

Speaking at BlogWell

BlogWell - How Big Companies Use Social Media - Chicago, IL - January 22nd

Next Thursday I’ll be in Chicago for BlogWell, an event sponsored by the Blog Council (of which Mayo Clinic is a member.) Here’s the agenda.

It should be a great event. I understand it’s sold out, but you can click here to get on the waiting list if tickets become available.

I’m sure there will be a whole lotta Tweetin’ going on.