This post is about a prime example of how companies can use social media tools to improve their products and services.
You would expect this from a company looking to make a name for itself in social media, as Yammer is. If social media is your core product, you should be out there listening and participating in discussions related to your company.
But by actually following through on this philosophy, and listening to your users, you can identify and solve the problems you didn’t know were problems.
As SMUGgles know, I like Yammer a lot, and have been experimenting with it. I’ve even started a Yammer curriculum in this university.