Yammering, Listening, and Improving the Product

This post is about a prime example of how companies can use social media tools to improve their products and services.

You would expect this from a company looking to make a name for itself in social media, as Yammer is. If social media is your core product, you should be out there listening and participating in discussions related to your company.

But by actually following through on this philosophy, and listening to your users, you can identify and solve the problems you didn’t know were problems.

As SMUGgles know, I like Yammer a lot, and have been experimenting with it. I’ve even started a Yammer curriculum in this university.

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Blogwell Next Week in San Jose

Through my role at Mayo Clinic, I am a member of the Blog Council, and next week we’re hosting an event called BlogWell. The senior execs in charge of social media from these companies are scheduled to speak:

  • Cisco Systems
  • Graco
  • The Home Depot
  • Intel
  • Kaiser Permanente
  • UPS
  • Walmart
  • Wells Fargo

They are going to be presenting case studies on how they do corporate social media, and talking about these topics:

  • Social media ROI
  • Obtaining management buy-in
  • Monitoring the conversation
  • Disclosure
  • Legal issues
  • Video blogging
  • Internal blogging
  • Branding
  • Creating great content
  • Participating in the conversation
  • Blogging in regulated industries
  • Engaging detractors
  • Dealing with negative word of mouth
  • BtoB blogging

The cost of the event is $200. I’m bummed that I won’t be able to attend myself because of a previous family commitment, but one of my Mayo colleagues will be joining the fun. If you’re based near San Jose or can get there on the 28th, I think you’d find this event well worth it.

Here is where you register.