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Privacy begins at home

It seemed like a good idea at the time.

Last week when I was in the Netherlands (See “Putting the ‘Global’ in SMUG”) I had the opportunity on Wednesday to help lead a couple of master classes on Web 2.0 for health care communicators from UMC Radboud, one of six academic medical centers in the Netherlands, in Nijmegen.

I often like to demonstrate Skype and its videoconferencing capabilities (and the fact that it’s FREE) in my presentations. It’s one thing to say, “Skype is like the video phone in The Jetsons.” That gets heads nodding. But it’s entirely different to show just how easy and cool it is. So I have sometimes Skyped with my daughter Rachel and granddaughter Evelyn, and also have done videoconferences with Darrin Nelson (a Mayo patient from Rochester, NY who shared his story about robotic heart surgery here, here, here and here on Sharing Mayo Clinic.) In those cases I had sent messages on Facebook (for Rachel) or Twitter (for Darrin) to arrange the times for our conversations and to ensure that they would be available.

Our Wednesday morning master class in Nijmegen went off flawlessly, as @JohnSharp and @CiscogIII and I tag-teamed as teachers, but in the afternoon they had to head back to Amsterdam, so I was on my own (along with my host, Lucien Engelen.)

I was doing fine until I got to the reference in my slides to Skype, and then I got what I thought was a great idea: I went to Skype and saw that my lovely wife, Lisa, was on-line.

So (on the spur of the moment, not to mention a classic case of y-chromosome poisoning), I decided to just “surprise” Lisa with a Skype call without advance warning. I’ll let the Facebook conversation she started tell the rest (click to enlarge):

Lesson Learned: Privacy isn’t just something to be concerned about from a HIPAA perspective. It begins at home.

And a special note of thanks to Lucien for providing his own peace offering (although he personally had done nothing to offend), in the form of this beautiful bouquet of roses, pictured below next to my now fully showered bride of nearly 25 years.

Reshape09

Here is the presentation I am offering at the Reshape09 summit in Nijmegen, the Netherlands.

Note to self: Next time you travel internationally and take a brief afternoon nap and therefore set you iPhone alarm to wake you in time for dinner, be sure when you reset the alarm for the next day that you change the designation from “p.m.” to “a.m.”

I overslept by about two hours this morning, but thankfully I had planned to get up four hours before my presentation, and thanks to Cisco (the guy, not the company) for the timely wake-up call.

Reshape09

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Health Care Social Media Summit Keynote

Here are the slides for my presentation on Monday, Oct. 5 at the Health Care Social Media Summit we’re hosting at Mayo Clinic’s campus in Scottsdale, Arizona. It’s been a pleasure working with Ragan Communications to develop the program, and I’m looking forward to presenting and to hearing from the other speakers. I’m sure we will hear about lots of great health care social programs and that it will provide inspiration.

With more than 130 slides in my one-hour presentation, I hope to create sensory overload while at the same time inspiring participants to both see the possibilities inherent in social media and to believe that it’s something they can do. By having the slides posted here, it will illustrate the value of Slideshare.net and also will enable participants to fully engage in the discussion without feeling a need to take notes compulsively. They can tweet updates as they hear interesting tidbits (as I recommended here), but can know that everything they’re seeing will be available for review at a more leisurely pace.

Update: Here’s the presentation that I failed to insert originally. Thanks @PhilBaumann for pointing that out:

Health Care Social Media Summit Keynote

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ISHMPR Presentation in Sun Valley

Idaho has one of the unique state associations for hospital or health care marketing and public relations. It actually has a vowel in its acronym, unlike Florida (FSHMPRM), Wisconsin (WHPRMS) and Minnesota (MHSCN). But then again, they don’t really have a choice since their state begins with a vowel.

Here are the slides I’m showing as part of my presentation to ISHMPR today. You can follow and participate in the discussion on Twitter using the #ISHMPR hashtag.

Idaho Healthcare Marketing PR Presentation

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5 steps to getting the most out of #mayoragan09

I’m excited that we are on the verge of beginning the health care social media summit, which we are hosting at our Scottsdale, Arizona Mayo Clinic campus in collaboration with Ragan Communications. The pre-conference sessions start tomorrow, with the full conference kicking off on Monday.

I will be delivering the opening Keynote on Monday, and part of my role (and my goal) is to set the tone and provide pointers on how participants can have the best possible experience. I will be posting my slides for reference here on SMUG, but I wanted to start by offering some links and tips that I hope will be especially helpful for those who are newer to social media.

Join Facebook. If you need some background, see the Facebook curriculum and particularly Facebook 101.
Join the #MayoRagan09 group in Facebook.
Write on the Facebook group’s wall, upload photos or videos, and start or participate in discussions.
Join Twitter. You may find Twitter 101: Intro to Twitter and Twitter 102: Creating an Account helpful in getting started.
Follow the #MayoRagan09 hashtag in Twitter in whatever way seems most convenient to you, whether it’s through a desktop application like Tweetdeck or a Web-based service such as Tweetchat, Hootsuite or CoTweet.

If you haven’t yet made plans to attend the summit, you can still sign up for the Webcast. Video recordings will likely be available for purchase following the summit. Meanwhile, please do join in the conversation via the means listed above.