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Blogging 363: Embed Facebook Videos in WordPress

Here’s another advantage of self-hosted WordPress over WordPress.com, particularly as Facebook has extended the functionality of its video player.

For each video you have uploaded to Facebook, you have an option to embed it in your blog.

When you click Embed this Video, you see a window pop up like this:

And then, when you’ve copied the code, you can just paste it into your WordPress blog post in the HTML editor,

so it looks like this:

Which is what I did below, and you see the results. I had not indicated any privacy protections on this video, so you should be able to see it. Please let me know if you can’t.

This is an Aase family classic, in which I discuss the ins and outs of our birdhouse project with my firstborn son. Jake demonstrates exceptional bravery in completing the conversation even after receiving a grave injury.

Help Me Help You Fight the FUD

In my presentation at Blogwell, at which I introduced our new Mayo Clinic blog for patients and employees, Sharing Mayo Clinic, I closed with a Jerry Maguire appeal:

[youtube=http://www.youtube.com/watch?v=p-oHuogx6_Y]

Many of the questions I got after the presentation, and that I get in other contexts from people wanting to implement social media programs at work, began something like: “What about the concerns that …” or “What about the fears that ….”

One of my points in response is that it’s extremely helpful to have external consultants who can help reassure leadership that the social media advocates in the organization aren’t crazy, and that lots of other companies and similar groups are using blogs and social media successfully, and without major problems. Shel Holtz and Andy Sernovitz helped us.

It’s also great to be able to point to examples of success, like Nuts about Southwest.

I hope Sharing Mayo Clinic can be the kind of example you can show your leaders, and say “See! If an established organization like Mayo Clinic is using blogs and Facebook and YouTube, we can too.” I’d love it if our example can help you fight the FUD (fear, uncertainty and doubt) barrier in your organization.

Of course, a big part of you being able to use our blog as an example of corporate blogging success is…well…for us to succeed.

You can help me with that in two ways: Suggesting Improvements and Spreading the Word.

Suggesting Improvements. In response to the post I did announcing the blog Thursday, SMUGgle Scott Meis (who I got to finally meet for the first time at BlogWell), left a good suggestion in the comments that I have implemented. It tripled the number of RSS and email subscribers we got in the second full day of the blog’s operation, as compared to the first. So, I hope you’ll check out Sharing Mayo Clinic, and I’d really appreciate any further suggestions you could offer on how we can improve.

Spreading the Word. Obviously building traffic to Sharing Mayo Clinic is our responsibility, and we’re communicating with our Mayo Clinic patients and employees about it. But if you would help spread the word by blogging or tweeting about it, or posting it on your Facebook profile or sending it to your friends, that would be fantastic, too.

And hopefully by helping me, I can help you fight the FUD.

Sharing Mayo Clinic

Today we take a significant step for Mayo Clinic, launching our “culture” blog for patients and staff, called Sharing Mayo Clinic. I’ll be showing it as part of my presentation at BlogWell.

Sharing Mayo Clinic (at sharing.mayoclinic.org) is in many ways the culmination of a process we’ve had in the works for the last few years, starting with our first podcasts in Sept. 2005. As you can see in the post announcing Sharing Mayo Clinic my colleague Elizabeth Rice published this morning on our Mayo Clinic News Blog, we’ve had some other significant milestones that have helped bring us to this point, such as establishing a Facebook page and a YouTube channel. (You’ll also see some video of me talking about the project.)

But in another sense, Sharing Mayo Clinic is less recent and more timeless; it’s a logical extension of what Mayo Clinic patients have been doing for more than a century. Word of mouth from patients is the number one reason people give as their source of information about Mayo Clinic. Like our Facebook page, this blog is just a new way for patients to share their stories.

Sharing Mayo Clinic also will be a way to feature the work and stories of Mayo employees in various roles throughout the organization, who all contribute to creating the Mayo Clinic experience for patients and their families.

The blog is a work in progress, and we look forward to seeing it grow into a hub for Mayo Clinic’s various social media platforms. We have some ideas for new features and functionality once we’re past the launch stage, but I’d really like to know what you think of it so far, and how you think it could be improved.

Please check it out and give me your feedback! And I’d really appreciate it if you’d take the time to pass this along to your friends using the “ShareThis” icon below.

Twitter 104: Four Steps to Building Your Twitter Network

This is the equivalent of a “lab exercise” to accompany Twitter 103. See that course for the the theory. Twitter 104 gives you the step-by-step roadmap to building your own personalized network in Twitter.

Please note that you probably want to follow no more than 10 new people at a time on Twitter; because of the spammer phenomenon, following tons of new people at once raises alerts that can cause temporary account suspension (at least I’ve heard that’s the case.) I’ve put a tweet out about this and will try to confirm when I get an answer, and will update the post accordingly. So you may need to complete this course over several days (especially Step Three) to avoid this problem.

Let’s get started!

Step One: Invite Friends & Family to Twitter

In a variation on the the old saying, “The family that prays together stays together,” I says “The family that regularly Tweets doesn’t miss a beat.” Click this link and then enter the email addresses of your spouse, offspring, siblings, parents and closest friends. Follow them and ask them to do likewise. Unlike the cell phone providers with their “circles” and “fave fives” you don’t have a limit on the number with whom you can connect through Twitter.

Then, hypothetically speaking, when your daughter drives 250 miles to meet the family of the young man with whom she has become involved, she can just send a quick tweet to let everyone know she made it safely. Not that we’ve had an issues with kids causing us to stay up worrying or anything. 😉

Step Two: Invite 10 Work Colleagues

In like manner, pick 10 people with whom you work regularly and invite them to join so you can follow each other. Then, as you run across interesting articles on the Web, for instance, you can tweet about them instead of sending the group email that typically snowballs into the “reply all” blizzard that overtakes your inbox. (Not the greatest use of metaphors, but it’s early a.m. as I write this.) If you want to have more company-confidential conversation, Yammer is a Twitter-like service for which I have developed a separate curriculum.

If either your family or work colleagues want more information on Twitter and why it’s worthwhile, send them to Twitter 101 for an overview.

Step Three: Follow Your Fellow SMUGgles

Students (and faculty for that matter) at Social Media University, Global are known as SMUGgles. (Here’s an explanation of the term.) You can go here to see a list of your fellow SMUGgles on Twitter. (or at least the ones who have chosen to follow the @SMUG_U feed.) As of this morning, you’ll see something like this:

Just click the “Follow” button next to each name (as illustrated in Twitter 103), and you’ll start to develop a network of like-minded people interested in learning more about social media, and who are tweeting about our discoveries. As of this writing, we have 238 members in our SMUG Facebook group, so I’m hoping our Twitter network will grow rapidly. And because of the velocity of interchanges with Twitter, I’m confident this group of SMUGgles following each other will provide a great platform for connecting and learning together.

Step Four: Join Interesting Conversations

Make sure your notifications are set so that you see all @ replies from those you’re following in your Twitter stream. Your settings should look like this:

This ensures that you “see all of the @replies made by people you follow, whether or not you follow the person to whom the reply is directed.” This is a great way to see one side of conversations that you might find interesting, and that you may wish to join. Just as importantly, you’ll see the people with whom your friends are engaged (see the @JasonFalls example from Twitter 103) and you may likewise want to follow them.

In reply to my tweet about the number of follows per day that sets off spam alarms, @mflinsch suggested mrtweet.net as a good resource for building your network. So I’ve followed @mrtweet, and will update this post if it becomes Step Five.