“Men who can’t Pee” helps company that can’t spend

At Healthcamp Minnesota this morning we heard from John Reid, from a rural Minnesota company called AbbeyMoor Medical that has a stent aimed at the problem referenced in the title of this post. He described how using this video was really only his company’s only option for raising awareness, because they had no advertising or marketing budget. He showed how traffic to the company Web site went up significantly after this video was posted to YouTube:

John says he has now become a big believer in social media because it’s measurable and low-cost.

This is an interesting application of social media in healthcare, but from outside the hospital/provider community, and here’s a write-up about it on a Star Tribune blog.

5 Theses on Social Media in Healthcare

I’m honored to be kicking off Healthcamp Minnesota this morning with a keynote at 8:10 a.m. CDT. Here are my slides, and while you’ll see some familiar information if you’ve been a SMUGgle for some time, there are also some significant new elements, including the section that gives this post its title. I expect to be amplifying on that in future posts, but for now, here’s the deck for reference:

I hope to see lots of Twin Cities Tweeps at the event, but for those who can’t make it, please follow the live video stream (available from the HealthcampMN site) and the #hcmn hashtag, and join the discussion.