Colonoscopy Social Media Case Study

Pauly Trimmed

Here’s another case study from the recent Healthcare Internet Conference in Las Vegas. I got a chance to interview Jason Voelker from ThedaCare about Pauly Polyp (pictured above) and the Web site that invites users to share their excuses for not complying with colon cancer screening guidelines.

Pauly is on Twitter, too.

What’s your excuse (for not getting a colonoscopy, or not getting on Twitter)? Really, neither of them are that painful.