Tag: Lee Aase

Debbie Weil on Social Media 101

Debbie Weil’s book on corporate blogging was one of the first I read as I was exploring social media and applying it at Mayo Clinic.

I’m honored that our work was featured so prominently in a Social Media 101 presentation she gave yesterday in Washington, D.C. She mentioned it via Twitter today, so I thought it would be good to share here:

Social Media 101

View more presentations from Debbie Weil.

Debbie has a lot of solid material the presentation. Her discussion of our Mayo Clinic experience is on slides 12-17, and I particularly like her Twitter tutorial that starts on slide 30. If you want to get her book, the link is below. Or you can get the updated Kindle version of the book here.

Widgetbox Widget Test

I used Widgetbox to develop this widget, which includes feeds from the Mayo Clinic YouTube channel, Twitter account and Sharing Mayo Clinic blog.

I’m currently experimenting with the free trial of the Pro version.

A Twitter Quote That Crushes It!

I’m listening to the audio version of Gary Vaynerchuk’s new book, Crush It!: Why NOW Is the Time to Cash In on Your Passion, and Gary just used one of the best, most direct lines about Twitter’s value I’ve heard recently:

If you’re not using Twitter because you’re in the camp that thinks it’s stupid, you’re going to lose. It’s as simple as that. It doesn’t matter if you think it’s stupid. It’s free communication, and there’s a crapload of users.

If you have sensibilities about salty language, this book may cause hypertension (figuratively speaking). He’s got some solid insights, though, backed by his experience of having applied social media profitably.

I’ll probably do a full review when I’m done, but couldn’t resist sharing this quote. So far, it seems like his book might be a good introductory text in “Why you should enroll in SMUG!”

Gary has some good examples of how social media (Twitter in particular) can help you build your personal or business brand. I think SMUG can give step-by-step help for people Gary has inspired to get into social media, but who need some how-to handholding.

Why I’m glad I’m not at SXSW

Watching some of the tweet stream, I’m sure I would have really enjoyed being in Texas for South by Southwest. But I’ve had a lot of fun this week watching basketball, including Wednesday night when my son Joe, a high school freshman, got his first game action with the varsity team in the first round of the Section 1AAA Minnesota High School Basketball Tournament. Here’s a snippet of his play:

Joe isn’t the guy who nailed the three in that sequence; that was Connor Gunderson, a senior who scored his 1,000th career point in the last regular season game.

Joe only has 998 to go.

Tonight the Austin Packers, seeded third, travel to second-seeded New Prague for the semifinal. I would definitely feel badly if I were missing it. I’ll have to rely on @EdBennett and others for the #SXSW and #SXSWi scoop.

Update: The Packers made a valiant run at it, but came up just short after falling behind by about 20. They cut it to 5 but couldn’t quite make it.