Sparking Innovation in South Carolina

I’m in Charletson today for the Medical University of South Carolina (MUSC) 16th Annual Healthcare Leadership conference, during which I will be part of a panel called “Employing Social Media to Build Customer Satisfaction & Community Outreach.” Our moderator is Jessica Munday and my fellow panelist is Elissa Nauful.

The conference theme is Sparking Innovation, so I’m glad to be able to share our Mayo Clinic experience with social media. Here are my slides:

Note that all of the links in the presentation above are clickable and will take you to the referenced resources.

For those wanting to get more involved, here are three helpful next steps:

  1. Create your free Guest account in our Mayo Clinic Social Media Health Network.
  2. Explore some of the free curriculum offerings (listed in bold or italic)
  3. If you’d like to join with us in Bringing the Social Media Revolution to Health Care, check out the membership options.

I welcome your comments or questions below.

Developing Social Media Residency Curriculum

I’m developing curriculum for our Social Media Residency program, which we put on through the Mayo Clinic Center for Social Media. The course I’m doing right now is Blogging 101: Getting Started with Blogging. So I’m writing a post to show how all of the formatting tools work… or at least to give a sense for the basics.

So while the rest of this post might not be particularly compelling or meaningful for you, if you participate in Social Media Residency you will get to see the end product. You also can get access to the module if you or your organization join the Social Media Health Network.

The WordPress formatting toolbar lets you make text bold, italic or underlined, and you can strike though to acknowledge your goof-ups instead of covering your traks tracks.

You can have bulleted lists…

  • Red
  • Orange
  • Yellow
  • Green
  • Blue
  • Indigo
  • Violet

…or numbered lists.

  1. Red
  2. Orange
  3. Yellow
  4. Green
  5. Blue
  6. Indigo
  7. Violet

Please don’t go overboard in using colors in your posts. Just because you can use colors doesn’t mean you should, any more than you would mix lots of fonts in a printed document.

Text can be


Centered, or


You also can have various header styles.

This is just an intro to the dashboard and writing a post, so I won’t go through everything, but I think it’s kind of cool that you can have special characters like these:®©

In a future post in the Social Media Residency curriculum we will deal with inserting images, videos and the like, but this will hopefully give our residents enough guidance to write their first post.


Social Media in Health Care: More than Just Marketing

The Los Angeles Times had a nice article on social media in health care on Saturday, entitled “The doctor’s in, on Twitter.” I had participated in an interview some time ago, so was surprised when I got the Google alert linking to the article, which began…

Twitter. A popular online social network? Yes. A vital tool for medical research? Maybe.

“Until now, healthcare providers have primarily used online networks as a promotional tool,” says Lee Aase, director of the Mayo Clinic Center for Social Media. “We think they can be much more.”

I think it’s an important message to get across: that if we see social media primarily being about marketing we will miss some of the most important benefits. In fact, we created the Mayo Clinic Center for Social Media and the Social Media Health Network to help encourage use of these tools throughout the health care system, in clinical practice, research and education as well as administration. So I was really glad to see something of this emphasis come through in the Times.

And personally, it’s kind of a kick to be the first person quoted. Not gonna lie. 😉

Read the whole article.


Bringing the Social Media Revolution to Health Care: The Book

Bringing the Social Media Revolution to Health Care is the title I’ve used for many of my presentations over the last few years. Now, it’s a book, thanks to the contributions of 30 good friends who are members of our Mayo Clinic Center for Social Media Advisory BoardSocial Media Health Network and our Mayo Clinic staff. See the Mayo Clinic news release and the blog post announcing the book for more information.

I listed the contributing authors in a post on our Mayo Clinic Center for Social Media site, but I want to particularly recognize Meredith Gould for her contributions. She wrote a couple of the essays, but her editing and publishing experience was essential. And she is, after all, a great humanitarian.

I will have more on the process in some future posts, but for now I hope you’ll read the book and tell me what you think of it. You can get it on Amazon (it qualifies for the 4-for-3 promotion, too), or we have bigger discounts for bulk purchases if you get them directly from the Mayo Clinic Center for Social Media. All net proceeds go to fund scholarships for patients and caregivers to attend our conferences.

The Evolution of the Revolution

I’m in Seattle this morning for #SwedishRagan, and sharing our experience with social media at Mayo Clinic, as well as information about our Center for Social Media and the Social Media Health Network. As is my custom, I will move really quickly through lots of slides in my presentation, so I post them here for reference. This helps participants engage and relax instead of furiously scribbling notes.

It also lets me show and tell instead of just telling. If a picture is worth a thousand words, showing this many slides may be one way I can keep up with @SeattleMamaDoc. 😉

By the way, she’s knocking it out of the park in her presentation this morning.

Here’s what I plan to cover: