“Technology makes things possible. People make things happen.”

If you follow the Tweetstream from Jacqueline Fackeldey (@FackeldeyFinds) you may not get a lot from it (unless you’re one of my new friends from the Netherlands) because she mostly tweets in Dutch. But when I attended ReShape09 in Nijmegen, I had a nice opportunity to chat (in English) with this advocate of what she calls “human to human marketing.” When she used the phrase that is the title for this post, I thought it would be great to have her talk about it on camera and share it with the SMUGgles: