Twitter 152: Tweetcamp III

Here are the slides and the video Webcast window for Tweetcamp III (#tweetcamp3), which will be held Monday, July 13, 2009 from 3-4 EDT. Please note that the video window will not be live until the time of the program, but you may preview the slides if you wish.

Update 4:30 p.m. CDT July 13: We had some technical difficulties with (I’m fairly certain they were related to our firewall) so we had to do Tweetcamp III via phone conference instead of Webcast. I will probably do did an encore (or take a Mulligan) tonight from home that you can see below.

Update 7:30 p.m. CDT July 13: Hit play on the video below, and then you can follow along as I narrate the slides.

Here is the video window:


I welcome your feedback, either in the comments below or via a tweet using the #tweetcamp3 hashtag.

Tweetcamp III – Reserve Your Spot

On Monday, July 13 from 2-3 p.m. CDT I will be presenting Tweetcamp III (Twitter hashtag #tweetcamp3) as a training session for Mayo Clinic employees.

You are invited to join remotely. I’ll have details on that in a bit. But meanwhile, here is background on the agenda:

  1. General principles of social media
    1. The Dinner Party Rule vs. The Law of Large Numbers
    2. How to avoid being “That Guy”
    3. Be real and transparent
    4. Give more than you take
    5. Integrity
    6. Mayo Clinic Employee Guidelines
  2. Understanding Twitter
    1. Why does it matter?
    2. How is it different from Facebook, email, long-format blogs and other forms of electronic communication?
    3. So what can you say in 140 characters anyway?
  3. Case studies that show Twitter’s potential, or “A Series of Serendipitous Events”
    1. Listening and connecting
    2. Real-life meetings
    3. How Twitter has contributed to Mayo Clinic’s reputation
    4. Journalist interactions and media stories
    5. Blogger interactions and resulting posts
  4. How to Tweet Productively – it’s not an oxymoron
    1. Understanding #hashtags
    2. Twitter etiquette and building “Tweet cred”
    3. Using Twitter with Yammer
    4. The Twitter API
    5. Twitter applications for desktop and mobile
    6. Finding “Tweeps”
  5. Assignments and Extra Credit

As we have done with previous Tweetcamps, #tweetcamp3 will be open to participation from outside of Mayo. If you would like to join via Webinar, please leave a comment with your name, city and location below. Here’s why:

Leaving your comment here helps to demonstrate the worldwide community connection potential of Twitter. Part of what we do in Tweetcamp is show how practical Twitter is for bringing a community of interest together on short notice. I will be asking people to introduce themselves at the beginning of #Tweetcamp3, but by leaving a blog comment it’s more of a permanent record to which we can refer.

By leaving your comment, you help show the reach of social media in general, and Twitter in particular…and in a forum to which you can refer later, to show your internal doubters what can happen in less than three days, over a weekend, via Twitter.

Check back here for details on how to participate, or follow the #Tweetcamp3 hashtag.

Update: Here’s the link for the Tweetcamp presentation and video Webcast. Go here at 3 p.m. EDT/2 p.m. CDT/Noon PDT to participate live, and join the discussion via Twitter at #tweetcamp3 or by entering the #tweetcamp3 room at

Please do leave a comment below with your attendance plans, though, so we can have a record of the scope of participation.

Social Technologies in Health Care – Part IV

In Part III of this series, I offered a recommendation for health care associations with regard to Twitter:

Create a Twitter account for your association, if only for defensive purposes. Use Twitterfeed to automatically tweet. 

I think that was fine, as far as it went, and I think it is an essential step. But in the last two months I have seen immense potential for beneficial engagement by actively becoming involved with Twitter at the organizational level. It needs to be more than just a defensive measure.

I see Twitter being valuable not just for communication with members, but also for outreach to people who share your organization’s goals but may not yet be members. I believe it’s really worth your time to understand it, and to that end recommend the SMUG Twitter curriculum (or for an overview, going through the #tweetcamp2 course, for which the slides and accompanying videos from the Webcast archive  are embedded below.)

3 Steps to Preparing for Tweetcamp II

Our Mayo Clinic (@mayoclinic) social media team is hosting Tweetcamp II (#tweetcamp2) on Thursday, April 23, 2009 from 3-4 p.m. CDT. You can sign up to participate in the comments on this post (please leave your organization name and city) and can get more details, including the link to the live video stream, on the Mayo Clinic News Blog.

After you’ve signed up, here are 3 steps you can take in advance to get the most out of the experience (and to help share the opportunity):

  1. Sign up for a Twitter account if you haven’t yet. If you need assistance, go through Twitter 102: Creating an Account.
  2. Using your Twitter username, log into the #tweetcamp2 “room” in TweetChat. Use it to tweet your plans to attend, and if you wouldn’t mind, copy and paste the link to this post into your tweet (or you could use this abbreviation to save characters: You will see that you don’t need to add the #tweetcamp2 hashtag if you tweet from that Web interface, and that it automatically subtracts the 12 characters in the tag from your 140-character limit.
  3. To put a smile on your face as you look forward fondly to your upcoming Tweetcamp II experience (and so I don’t need to show this video during the session) take a couple of minutes to view this video on Sharing Mayo Clinic. And if you like it, Tweet it to your followers: 

These three steps will help you see some of the power of Twitter, and at Tweetcamp II you’ll get even more hands-on experience.

Announcing Tweetcamp II

Attendance and participation at last week’s Twitter bootcamp — dubbed “Tweetcamp” — was strong, but with less than 20 hours from announcement to course delivery we had lots of people express interest in participating, but inability to join us due to schedule conflicts.

Tweetcamp II will be held Thursday, April 23 at 3 p.m. CDT. It will cover some of the same material as Tweetcamp, but will have expanded examples of practical applications and case studies, particularly related to health care.

The course is primarily for Mayo Clinic employees and will be offered by videoconference from our Rochester, Minn. campus to Mayo sites in Arizona and Florida, but it’s also open on a first-come, first-served basis via the Web to interested individuals outside of Mayo. Your participation will help demonstrate the power of tools like Twitter to bring together a broadly dispersed community with common interests.

If you would like to join us on Thursday, leave a comment below with your name and organizational affiliation. Your email address will not be published, but we will need it to contact you with further details on how to participate.

Update: The hashtag for Tweetcamp II will be #tweetcamp2 (here is the room in TweetChat), and instead of phone conference you will be able to particpate live via Web cast. See this post on the Mayo Clinic News Blog for details.