Idaho has one of the unique state associations for hospital or health care marketing and public relations. It actually has a vowel in its acronym, unlike Florida (FSHMPRM), Wisconsin (WHPRMS) and Minnesota (MHSCN). But then again, they don’t really have a choice since their state begins with a vowel.
Here are the slides I’m showing as part of my presentation to ISHMPR today. You can follow and participate in the discussion on Twitter using the #ISHMPR hashtag.
I’m excited that we are on the verge of beginning the health care social media summit, which we are hosting at our Scottsdale, Arizona Mayo Clinic campus in collaboration with Ragan Communications. The pre-conference sessions start tomorrow, with the full conference kicking off on Monday.
I will be delivering the opening Keynote on Monday, and part of my role (and my goal) is to set the tone and provide pointers on how participants can have the best possible experience. I will be posting my slides for reference here on SMUG, but I wanted to start by offering some links and tips that I hope will be especially helpful for those who are newer to social media.
Join Facebook. If you need some background, see the Facebook curriculum and particularly Facebook 101.
Follow the #MayoRagan09 hashtag in Twitter in whatever way seems most convenient to you, whether it’s through a desktop application like Tweetdeck or a Web-based service such as Tweetchat, Hootsuite or CoTweet.
If you haven’t yet made plans to attend the summit, you can still sign up for the Webcast. Video recordings will likely be available for purchase following the summit. Meanwhile, please do join in the conversation via the means listed above.
I was asked to provide a 101 course in Social Media in 20 minutes. It’s a nice opportunity to develop an overview presentation that is a more concise version of what I typically do. And I’ve got a little surprise in store that doesn’t show up in the slides. I’ll update with that later.
My aim for the presentation is to help the participants see the power and potential of social media, but also to remove some of the mystery so they will be encouraged to try these tools personally.
How did I do?
Update: Here’s a photo someone sent me during the presentation (click photo to enlarge):
And the little surprise was a live Skype video conference with my daughter, Rachel, and granddaughter, Evelyn. Instead of just talking about how Skype offers Jetsons-like functionality, I decided to demonstrate.
I’m making a several presentations over the next week, and delivering variations of what you see embedded below. I prefer to not distribute the slides in advance as handouts, so that people aren’t distracted and reading ahead, and so we can all literally be on the same page as we have a conversation.
I also don’t want to have people thinking they need to feverishly take notes, so it’s helpful to be able to tell people just to sit back, relax and discuss, knowing that they can go back and refer to the slides online later.
My presentations vary somewhat by audience, depending on whether I need to introduce the social media tools (and how much time I have been allotted), so what you see below is the “full meal deal.”
I welcome any questions or comments from any of the presentations here, or feel free to tweet them to me (@LeeAase). The great thing about having that conversation in public is that it’s not just one-on-one; on a blog (or on the really small blog called Twitter) others can learn from the discussion, too. But even more importantly, they can contribute their thoughts…so we’re all richer for having brought in diverse experiences and perspectives.
This also is helpful so I can take a snapshot of where we are in our implementation of social media at Mayo Clinic as of September, 2009.
I had a chance to meet Tuesday with Aaron Hughling (@aaronhughling), all-around Web guy for Scott & White Healthcare, and his colleague Rhona Williams London, who is the head of PR for Scott & White. After about a year of investigation and preparation, their system (based in Temple, TX) is getting ready to launch into Facebook, YouTube, Twitter and a couple of blogs.
Aaron and I have been interacting through Twitter and email for several months, and I met Rhona at a conference in Phoenix in June. It was great that they were in Minnesota so we could sit down for a chat among SMUGgles.
Aaron also said he’s excited to be attending, along with one or two others from Scott & White, the social media summit for healthcare Mayo Clinic is hosting with Ragan Communications in October in Scottsdale, Arizona. I’m looking forward to it, too; if you attend I believe you’ll come away both inspired to bring social media to your organization and encouraged by the examples you’ll see and hear. There’s still time to register, so I hope you’ll join us.
After our conversation, I asked Aaron if he would be willing to share some of the things he’s learned through his social media journey. Here’s what he had to say. It’s some good advice:
What lessons from your journey into social media do you think would be most helpful to others looking to get started? If you had one thing you could go back and do differently, what would it be? Or if you haven’t taken the plunge, what questions do you have?
