Over the last couple of weeks, I have done several posts relating to Facebook and how businesses and organizations can take advantage of its easy community-building and networking capabilities. Not to mention that it’s free.
Here’s a synopsis of the highlights (so far), with links to the posts with fuller discussion. I started to do a top 10, but then realized I’ve done a dozen. No extra charge for the last two.
- Crisis management – creating “dark” sites in Facebook (or on a WordPress.com blog) that can go live quickly to communicate effectively with affected constituencies. Communicate meaning two-way conversations.
- Limited profiles – how to set a division between what you reveal to close friends and family vs. business and professional networks.
- How Facebook makes everyone a “connector” and why Facebook has reached a Tipping Point
- Facebook vs. “White Label” social networking software, and why and when organizations should consider each.
- A case study of a group spontaneously formed in Facebook surrounding the I-35W bridge collapse in Minneapolis.
- How Facebook can put the “relations” back into Media Relations
- Examples of organizations with Facebook groups, official and otherwise
- Why organizations should get in on the Facebook groups land rush
- A vision for how Facebook could become a “Cheers” for industry-specific journalist and newsmaker interactions (which is related to the “putting relations into media relations” post.)
- And another related post, Toward a Medical News community
- The Facebook/social networking session at the Frost & Sullivan MindXChange
- The WordPress.com application for the Facebook platform, which ties what I put on this blog into my Facebook profile (and you can “friend me” here)
- To make it a Baker’s Dozen, here’s one more, my initial thoughts as I started this Facebook trek.
Technorati: Facebook, business, PR, news media, crisis communications, social networking, 35W, bridge, collapse, WordPress.com, Facebook platform
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