Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

First-Class NWA Experience

I had an interesting experience in my 6:15 a.m. flight on Northwest Airlines (NWA) from Pittsburgh to MSP today. When I had awakened at 6:20 yesterday (without the alarm) after having arrived in Pittsburgh just before midnight (and not getting to sleep until 2:30 because of some remaining work to do, such as this blog post), I hurriedly logged on and checked in for my flight because it was within the 24-hour window, and I knew that frequent-flyer upgrades on NWA are offered in part on a first-come, first-served basis within a given Elite (Platinum, Gold, Silver) category. (How’s that for a run-on sentence?)

It seems I wouldn’t have had to do that, as you’ll see in the video below:

[youtube=http://www.youtube.com/watch?v=iI6vsfTuWN0]

Note to self: Fly at ridiculously early times on Saturdays (at least if you’re not starting at a hub city), and you have a lot better chance of getting a First Class upgrade on Northwest Airlines. Even if you’re only Silver Elite.

Transplant Games 2008 Highlights

The games haven’t even started yet; today was just the first half-day of registration and setting up our Mayo Clinic booth.

I heard some great stories, both from organ recipients and from donor families (as well as some from families in which one member had donated to another) and we uploaded them to the Mayo Clinic YouTube channel.

Here’s one that was especially touching for me, because it involved a Dad (about my age, or maybe a bit younger) with five kids (I have six), none of whom had been born when he received his donated kidney.

[youtube=http://www.youtube.com/watch?v=97nMz3MdaHo]

Here’s a photo taken on the medal stand in the Mayo Clinic booth, of Katie Schnell and her father, who was her kidney donor.

Picture 051

You also can listen to Kati tell her story on YouTube.

There were lots of other moving and inspirational stories, and you can see them by clicking here (more will be uploaded soon) or by searching for transplantgames08 on YouTube. More videos will be shot and uploaded tomorrow, and I hope others who are staying for the entire games will shoot videos, and upload photos, and write blog posts giving them the transplantgames08 tag, so we can see and hear more about the difference transplant can make.

Transplant Games: Meet Mayo Clinic Transplant Center Staff

Kay Kosberg and Kristin Eggebraaten are two representatives from the Mayo Clinic Transplant Center who are staffing the Mayo Clinic booth this weekend at the U.S. Transplant Games in Pittsburgh.

Here’s a bit from Kay telling why she’s excited about the Transplant Games:

[youtube=http://www.youtube.com/watch?v=hR9ekE3zk6E]

And here’s a brief interview I did with Kristin:

[youtube=http://www.youtube.com/watch?v=j6xk7ySUhgI]

Here’s a photo of the Pittsburgh skyline they took yesterday when they arrived, and we uploaded it to the Mayo Clinic Flickr account.

Update: Here’s a photo of the three of us staffing the booth, taken just before I left last night (they’re on the  medal stand, and I’m on the floor). Kay and Kristin are taking care of the booth today. I’m sorry I won’t get to see the opening ceremonies.

Seven Steps to Promoting Transplant through Social Media

I’m in Pittsburgh for the 2008 Transplant Games, an event sponsored by the National Kidney Foundation “to demonstrate the success of transplantation, honor those who have given the gift of life, and call attention to the need for more organ donors.”

I am accompanying a couple of staff members from the Mayo Clinic Transplant Center in our Mayo Clinic booth. They’re the experts in transplant and medicine, and I’m helping them work with the transplant recipients, living donors and their family members who are here to promote organ and tissue donation through social media.  Here’s a description of what we’ll be doing.

More than any type of patient I know, transplant recipients seem to be especially grateful for the opportunity at a new life they have been given through transplant. Whereas some patients may want to keep the fact of their medical conditions private (which is absolutely their right), my experience with transplant patients is that they have an evangelical zeal to let people know how important organ and tissue donation is.

It seems to me that social media, whether it be networking sites like Facebook and MySpace, or through sharing videos on YouTube or photos on Flickr or via a blog, present unique opportunities for transplant advocates to spread the word. Here’s why:

Continue reading “Seven Steps to Promoting Transplant through Social Media”

Joining the Social Media Club Interim Board

Last week I got a note from Chris Heuer asking me to serve on an interim board of directors for the Social Media Club, the formation of which was announced today. This is an exciting project, and I was delighted to accept his invitation. Here’s what Chris says about what our charge will be…

According to Chris Heuer, founder of Social Media Club and Partner at The Conversation Group, “The Social Media Club is honored to have so many accomplished and well-regarded industry evangelists come forward to lead the organization. While the interim board will focus on charting the organization’s future direction, our core mission will remain the same: promotion of media literacy; support of industry standards efforts such as Creative Commons licensing, Microformats, Data Portability and OpenID; discussion and promotion of ethical behavior; and sharing our knowledge among our members and the industry community at large.

I’m honored to be included in this group, and clearly the interim board membership roster is in alphabetical order instead of by any measure of industry prominence. But then again, maybe I’m the only university chancellor. 😉

I look forward to engaging with the Social Media Club, which is “A community for the champions of Social Media and those seeking to learn.” That’s what SMUG is all about, too.