Lee Aase | Social Media University, Global (SMUG)

Blogging Platforms Compared

Note: This post is Blogging 105, part of the Blogging curriculum at Social Media University, Global.

In developing the curriculum for Social Media University, Global I had originally planned to have Blogging 105 be about the pros and cons of WordPress.com and WordPress, with Blogging 106 and 107 providing the same analysis for Blogger and Typepad/Movable Type, respectively.

If someone wants to write those posts (106 and 107), I would be glad to have you join the SMUG faculty as a visiting professor. But given limited time (and my increasing satisfaction with WordPress.com and WordPress), I will focus on why this platform is both a great way to get started with blogging, and also why it provides flexibility for growth as you become more serious about it.

I have limited experience with both Blogger and Typepad. They’re both fine, and their major advantages from my perspective is that you can embed flash-based widgets, which is something you can’t do, for security reasons, on WordPress.com. That lets you put all those sharing icons like this:

…at the bottom of your posts. I had a friend describe WordPress.com as “Digg-proof,” which is a limitation, I suppose. You can overcome it by moving to a WordPress installation on a rented server, however, so it’s not a crucial deficiency in WordPress.com, from my perspective. And I guess it helps with security, so some malicious Flash application can’t bring down thousands of WordPress.com blogs

WordPress.com Benefits

It’s free, and comes with 3 gigs of storage for photos and documents. No credit card needed to get going. No 14-day free trial. You can start now in about 30 seconds, and could quite possibly blog long-term without spending a penny.
If you’re nervous about starting, you can make your blog private and get hands-on experience without anyone seeing. (Or if you want to get experience in a blogging playground, check out the Training Wheels blog, where I would be happy to make you an Author.)
It’s Open Source, so lots of unpaid programmers are adding cool features really rapidly.
You can embed YouTube or Google videos (and some other types), as well as Slideshare.net slide shows.
If you want to use WordPress.com as a podcast server, you can pay another $20 a year to upgrade your storage to 8 gigs, and to enable you to upload mp3 or video files. (More on this soon.)
Bandwidth is unlimited and free. If you can upload it to WordPress.com, your blog visitors can download it. It doesn’t matter how many of them visit.
You can create workflows for an editorial process. You have a hierarchy that runs from Contributor (can write posts but can’t publish) to Author (can publish and edit own posts) to Editor (can edit anyone’s posts) to Administrator (can do all of the above plus add or delete users and change blog design.) So if you want people to be able to write posts but want a quality check before they go live, you can have that process built into your publishing tool.
URLs are in plain English, and you can edit them for search engine benefits. For example, I have given this post a URL that ends …global/blogging-platforms-compared/. Google looks at that URL and deduces that this post might just be about comparing blogging platforms. So if anyone searches on those terms, I’ll be likely to come up higher in the rankings than if I had a Typepad URL like …/blogging-platfo.html
Upgrade costs are minimal. For $15 a year you can customize the look and feel of your blog, as we did here and here and here. For $10 a year you can map your blog to another domain or subdomain (see the same examples, as well as the domain name you see in your browser right now), although it may cost you another $10 to register a domain name (like social-media-university-global.org). I already mentioned the $20 a year fee for 5 gigs of extra storage, and for $30 you can have an unlimited number of private users. Add it all up and you’d have a hard time finding a way to spend over $100 a year on a fully featured WordPress.com blog. A comparably equipped TypePad blog would be at least $300 a year, and more likely $900.
If your blog becomes wildly successful and you want to start offering Google Adwords or Flash-based applications, you can transfer your blog from wordpress.com to a server you control (and that you can rent for maybe $10 a month.) Just update your server’s IP address with your registrar, and you can make the move without losing any links.

As I said earlier, I would welcome as a visiting professor anyone who would want to explore the pros and cons of either Blogger or Typepad in a guest post. Or if you have experiences with any of these platforms that you would like to share in the comments, please do!

Otherwise, what are you waiting for? Get started with WordPress.com now.

Stephen Covey’s Mayo Clinic Lecture

The Donald C. Ozmun and Donald B. Ozmun and Family Lecture brings prominent academic and business leaders to Mayo Clinic to discuss management issues of interest to employees. This afternoon, Stephen Covey, Ph.D., presented “The Eighth Habit: from Effectiveness to Greatness.”

Dr. Covey (here is his blog) gave the address live from our Arizona campus, with videoconferencing to Jacksonville, Fla. and Rochester, Minn. Here are some of the highlights:

Covey says empowering shared mission statements are produced when:

There are enough people
who are fully informed
and are interacting freely and synergistically
in an environment of high trust

Covey says this Principle-Centered DNA is gradually overlaid by Cultural DNA (that is individualistic and comparison-based) in most people and organizations. He says the strength of Mayo Clinic is that it is peeling back the Cultural DNA to get at the underlying Principle-Centered roots.

Continue reading “Stephen Covey’s Mayo Clinic Lecture”

Wanted: Professor of Graphic Arts

Update 6/13/09: Please read all the way through for the update at the bottom of this post.

As we approach the four-month anniversary of the founding of Social Media University, Global, your Chancellor is still looking for a creative logo to replace this wordmark:

I’m thinking something that resembles a coat of arms or a crest, like all of those “real” universities…such as:

Harvard

Yale

Or maybe something round, like these:

Stanford

Carleton College

Or some blending of the two, like this one from the University of St. Thomas:

Given that many college seals are in a circular shape, and that part of our school’s name is “Global” it would seem to make sense to have a representation of the Earth as part of the SMUG seal’s framework.

If you wanted to include Latin in your design, maybe you could use fragments of the “Lorem ipsum” text traditionally used for placeholders in mock-ups. Or if anyone can translate our University motto — It’s Not That Hard — into Latin, that would be even better. The year of our founding, 2008, should be included in the seal, too.

My artistic skills are limited to drawing word pictures, so I would appreciate it if students who are more graphically talented would contribute their artistry to good ol’ SMUG U. Please let me know if you’re interested in working on this.

Speaking of word pictures, one project I will be working on myself is a school song. It’ll be coming soon. But to do a really cool recruitment music video, we need a better logo.

Whoever submits the best logo will of course be compensated in links and salutations, and will earn tenured professorship in the SMUG Department of Fine Art.

Update 6/13/09: I’m working on a project for which it would be really great to have a new SMUG seal. And an official seal would be a nice addition to my presentations. As you can see from the banner at the top of this page (and the comments below) we’ve got our school motto translated as Suus Non Ut Difficile, which ideally would be incorporated into the seal design. If you’re up for the challenge (or know someone who might be able to help) please get in touch with me by email (see the contact form) or by Twitter @LeeAase. I’m open to providing financial remuneration if necessary in addition to the fame and glory referenced above.

Twitter 110: Tools to Automate Cross-Platform Status Updates

Note: Twitter 110 is part of the Twitter curriculum for Social Media University, Global (SMUG).

Here are some great tools that enable you to automatically use one of your social media tools to update others. They save you double-entry of the same information, and also help ensure that your profiles don’t go stale.

Twittersync is a handy Facebook application that turns your latest Tweet from Twitter into your Facebook status update. This is really helpful for me, because I’m notoriously bad at updating my Facebook status. It’s not that I don’t spend time in Facebook; it’s just that I’m doing other things instead of updating status.

Update: See Nathon’s comment below, about why Twittersync isn’t working and the alternative method for updating your Facebook status through Twitter.

Twitterfeed, by contrast, takes any RSS feed, such as this one from my blog, and uses it to create Tweets in an account of your choosing. For Mayo Clinic’s Twitter account, for example, I connected Twitterfeed to our RSS feed of news releases. That way if people want to use Twitter as their all-purpose river of news, we can make sure the Mayo Clinic tributary is flowing into it. And tonight I just added the SMUG feed to my personal Twitter account.

I have previously Tweeted about new blog posts. Now I don’t need to remember to do that anymore. By combining Twitterfeed and Twittersync, I can write a post to my blog and have that fact posted both to Twitter and to my Facebook status.

I like both of these services, and another that’s really helpful is Twittermail. One of the most irritating parts of mobile Tweeting is that when you do it via SMS text message it’s really slow. At least for me. But with Twittermail I have an e-mail address I can use to send a Blackberry e-mail message, which is much faster: unlike SMS, I don’t have to hit keys multiple times to select the right letters.

So, for example, I just used my Blackberry and Twittermail to Tweet the following:

Continue reading “Twitter 110: Tools to Automate Cross-Platform Status Updates”

Can YouTube Beat Facebook Video Quality?

I recently had an interesting experience with a video I posted both to our Mayo Clinic YouTube Channel and to the official Mayo Clinic Facebook “fan” page. The video was created to provide a behind-the-scenes tour of the new Mayo Clinic Hospital in Jacksonville, Fla. I uploaded the same file to both YouTube and Facebook, and the quality difference is striking.

Here’s the YouTube version:

[youtube=http://www.youtube.com/watch?v=4UT6vmldLRw]

It looks fine, but my friend Hoyt, the star of the video, was struck by the superior clarity of the same video on the Mayo Clinic Facebook page. I had noticed this previously with some other videos I had uploaded.

Obviously YouTube has the volume and critical mass for video sharing (and the advantage that you can embed it within blogs, while with Facebook you can only offer a link), but I wonder why YouTube’s quality is so much lower.

Is it because of the sheer volume of videos, that because YouTube is processing so many new uploads every day so it can’t afford to devote the processing power that would render the videos more clearly in Flash? Does the fact that Facebook has a video application for its platform contribute to the quality difference? Or are there some settings that would make YouTube videos look better? The one I uploaded was 137 megs for about a 6-minute video in mpeg format.

What settings would you recommend for export to get maximum quality in videos uploaded to YouTube, while keeping file sizes reasonable?

And do you have to be a fan of Mayo Clinic to see the Facebook version? I’m assuming you have to be at least a Facebook member, although you can at least see the basic fan page without being a member.

What do you think? What’s your experience with maximizing video quality in YouTube? Can it be as good as what you see in Facebook?

Updated: I tried clicking the video link without being logged in to Facebook, and I could see the video, so it seems it isn’t necessary to be a Facebook member to see Facebook video.