Netflix on Facebook

Netflix Facebook

The posts have been sparse for the last couple of weeks for three main reasons:

  1. Life isn’t blogging. This will surprise some of my co-workers. I had 11 days off from work, during which time we had about 35 extended family members celebrating Christmas in our home and had our college students home. When you’ve got all that real life happening, virtual connections via social networks take a back seat.
  2. I’ve been switching computers, from a Macintosh PowerBook G4 to a MacBook Pro. I expect to be writing about that soon (the process has been great, and I love the new laptop), but it’s taken some time to be sure I have all of the files synchronized. It’s been a good chance to do some digital file hygiene, and get rid of files that had built up over the last three years or so.
  3. Netflix. While we also patronized our local cinema, including 10 of us catching the Enchanted matinee on Christmas Eve (I also took my bride to National Treasure: Book of Secrets and my youngest to Alvin and the Chipmunks), by far the biggest consumer of our family leisure time was Netflix, both in the DVD methodology and through the “Watch Instantly” feature.

That’s why I was excited to see the development of a Netflix Application for Facebook (hat tip: Anthony LaFauce) that puts the movies you’re watching and the movies in your queue on your Facebook profile.

Read Anthony’s review for fuller details, but I installed it and it’s pretty nifty. It’s one more example of Facebook being a platform that can integrate feeds from your various web activities in one place.

Some people complain about Facebook being a walled garden, and that you can get data in but can’t export it.  Some kinds of export and feeds have happened, but mainly Facebook is taking the Apple approach: engineer such a great experience that people will want to use it as the integration point (like iTunes and the iPod) because it’s so easy.

Compared to the vaporware of Google’s OpenSocial, I think it’s a winning strategy for social networking.

365 Days of Memories

Just as companies may choose to use a fiscal year that doesn’t coincide with the calendar year, I’ve decided that my annual Aase family year-in-review should go from December 30, 2006 to December 29, 2007. When I did my first on-line Christmas letter last year (around Thanksgiving), we were only looking forward to one of our family’s major milestones. It seems only fitting that this special day should be the starting point for any review of the last 365 days, and that I should be writing about it on the one-year anniversary of the event.

Walking Rachel down the aisle
A year ago today I walked my eldest daughter Rachel down the aisle for her marriage to Kyle Borg. If you’re in Facebook, you can go here to see the highlights. My brother, Mark, took a lot of candid photos and did a great job. We’ve thought about starting a little weekend business doing wedding photography and video, and that may get going in 2008. But for now, we’ve both been really busy with our regular jobs. So I videotaped four weddings in the last year (including Rachel’s and, as a bookend to the year, Mark’s daughter Allyson’s yesterday) to help friends and family and to get some experience. I set up a Facebook group to display some of our work, and then also a Facebook fan page when that became an option in November. Perhaps in 2008 we can make some time to update our Facebook presence by getting more video and photos added. I do think Facebook would be a good way to market a business like this.

In May, we had the unique event of having both my 20-year old son, Jake, and my brother Mark graduating from college on the same day. Here’s a post about that special day and Mark’s commencement speech; Rachel followed Jake in graduating from UW-La Crosse earlier this month. Jake worked at Camp Shamineau this summer, co-leading the high school counselor program. Now he’s working in La Crosse as Rachel and Kyle spend their last year there before Kyle graduates and they move to California for him to attend seminary. We’re glad Rachel and Jake are so close and that Jake and Kyle are good friends, too.

In early July we had a fun family trip to Kansas City for the National Bible Bowl Tournament, where our youngest daughter Ruthie did extremely well as an individual and led the team that included her siblings Joe and Rebekah to a 10th-place finish. Ruthie and Rebekah are both high school juniors this year, taking all or most of their classes at Riverland Community College through Minnesota’s Post-Secondary Enrollment Options programs, which enables them to take college classes for high school credit. This is the plan that enabled their older siblings to graduate from college before age 21.
Bekah made honorable mention all-conference in volleyball as Austin’s middle hitter, and is starting on the Packer girls’ basketball team that’s off to a 6-2 start. As I discussed here, we’re using a Facebook group as a way for team members, parents and fans to share photos and video highlights, and to link to newspaper coverage. She’s almost 6’1″ and is barely (for now) taller than her 13-year old brother, Joe. That won’t be true next year.

We (mostly Lisa) continue to homeschool Joe and John (9). Lisa’s good homeschooling work has been validated by her early college graduates and how well Ruthie and Bekah have done on their ACT and PSAT standardized tests. While in my work I tend to get more immediate feedback on successful projects, Lisa’s is more of the long-term variety. I think she has good reason to take immense satisfaction in what has resulted from how she has given of herself for our children.
John has zero interest in sports, but is a sharp student and more of an artistic/creative guy. Joe plays in orchestra at the middle school and also is involved in football and basketball. It’s really special that he plays on both teams with his cousin Tom, Mark’s son, and that my parents get to attend all of their games (and Bekah’s.)

I often say we have a Norman Rockwell kind of life, with three sons and three daughters being raised in my hometown, near both sets of grandparents. Lisa and I are so grateful for all of these blessings, and for my job with Mayo Clinic that has made it possible for us to live in Austin.

Speaking of my work, 2007 started with separation of another set of conjoined twins from North Dakota. When they went home in February, it capped a one-year period in which three sets of conjoined twins were successfully separated at Mayo Clinic. Our team coordinated the media involvement for the families and medical teams.

New Media, also called social media, are becoming a more important part of my job. We launched a series of Mayo Clinic podcasts in July. This blog and my Facebook exploration have been keys to my social media learning process. It’s interesting to me that a year ago my familiarity with Facebook was indirect; four of my kids were in Facebook, but I wasn’t. Now Lisa and I both have Facebook profiles, and we’re “friends” with Rachel, Jake, Bekah, Ruthie and Joe. I’ve also enjoyed meeting people with common interests through this blog and through Facebook, and at several conferences throughout the year.

So, if you’re a regular reader of this blog, I hope this personal digression won’t make you irregular. 😉 For you, I’ll be following up with a post about how blogs and social media can do a better job than the traditional Christmas card/letter at personal updates to extended family and friends…or how they can make an annual update unnecessary.

And if you’re a family member or friend who got this link from me as part of our annual Christmas letter, I hope you’ll join Facebook and “friend me” so we can stay connected throughout the year.

Facebook Friend Grouping – Finally!

I’ve said previously that grouping of friends within Facebook was an inevitable new feature because of the very logic of the service, and that this would substantially aid Facebook’s effort to edge out LinkedIn as the place for both professional and personal networking. If Facebook wants to accurately represent the “social graph” it needs to enable users to account for the fact that some friends are closer than others.

Facebook users got some great news just before Christmas (and in my family time off, with three straight days of Christmas visitors I haven’t been blogging, so I’m just getting around to writing about it.) Facebook has implemented the first phase of friend grouping, and it’s really well done.

Applications like “Top Friends” and “Circle of Friends” are fine, but the problem is they are out there for everyone to see. So if you add someone to a group using one of those applications, everyone who has access to your profile can see who is in what groups.

The best thing about the new baked-in friend grouping in Facebook is that it’s private. I’ve created five new friend groups, for example, but they’re only visible to me. So I can organize my Facebook friends in a way that makes sense to me, which enables me to have various spheres that reflect the reality of how close we are.

The other neat new part of the Facebook friend grouping is the ability to send a group message to everyone in the group. Here’s a message I sent earlier today to my Family friends.

friendgroupmessage.jpg

I found through sending this message that when you send a message to a group, every recipient sees the name of every other recipient. They don’t necessarily find out the name of the group list you’ve created, but they can “reply all” to all of the other members.

So, in essence, this is a great way to create a messaging distribution list, to take advantage of the spam-fighting features of Facebook. It makes it more realistic to rely on Facebook as a messaging alternative to email.

The even better news about this development of variable friend grouping in  Facebook is that now we know there will be further enhancements related to these groups. As Mark Slee concluded his post in the Facebook blog:

This is just a start. Expect to see lots of new Friend Lists features in 2008 that will give you more control over the information you share on Facebook and who you share it with.

When this becomes reality, and when we can truly segregate the personal from the professional within Facebook so that professional friends won’t have complete access to our personal lives, then we will see Facebook achieve its goal of being the one-stop social utility. Then, as Nick says, sites like LinkedIn will find the competition much more difficult.

Proud Papa Post

Time for a point of personal privilege for a proud Daddy: Sunday was a big day for Lisa and me, as our oldest daughter, Rachel, graduated from college at the University of Wisconsin-La Crosse.

rachelgraduation.jpg

This will be part of the Christmas letter/blog post I write in the next week (a great way to beat the postal service mail delivery holiday crush and to include multimedia that isn’t possible with a paper card), but this is a big accomplishment that deserves a post of its own.

Rachel was introduced to her now-husband Kyle about two years ago through Facebook (which was my introduction to the service and its potential). They were married last Dec. 30, and he graduates in May. Later this year they’ll be headed to California, where Kyle will start seminary.

And of course, Rachel’s a blogger, too. Here’s the blog she writes (with occasional posts from Kyle), and here’s his.

Rachel’s official last day of college was yesterday, when she completed her finals.

Congratulations, Sweetheart!

Social Media for Internal Communications

Social Media Internal Communications

A colleague and I are speaking at this conference in February, which is sponsored by Advanced Learning Institute. You can click here for more information, and if you register by tomorrow (Dec. 19), you can get the Early Bird discount ($400 savings).

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