Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

Wisconsin AAF Presentations

I have the pleasure today of doing presentations in Green Bay and Madison, Wisconsin for local chapters of the American Advertising Federation. Here are my slides for the breakfast presentation in Green Bay and the noon luncheon in Madison. You can follow (or contribute to) the Twitter discussion at #AAFWI.

American Advertising Federation Presentations

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I welcome your comments and questions. And if you’d like to get more in-depth learning about social media, see the Enroll Now page.

Near the end of the road…

After an intense travel schedule in the last couple of weeks that took me from Minnesota to Sun Valley, Idaho to Salt Lake City to Phoenix/Scottsdale to Minnesota to Milwaukee, Wisconsin to the Netherlands to London to Minneapolis to St. Louis and back to Minneapolis, I’m in Chicago’s O’Hare airport waiting for a flight to Green Bay, Wisconsin. Tomorrow I will be in Green Bay and Madison for breakfast and lunch presentations on social media.

I look forward to sharing some stories from the journey during the coming week. It’s an exciting time to be involved in social media, particularly in health care.

Boosting Morale of the Morale Boosters

That’s my job today as I make a presentation to the annual meeting of the Employee Services Management Association. The meeting theme is The Employee Morale Conference: Program Ideas to Perk Up Every Employee’s Personality. My presentation is entitled, “Social Networking Applications and Today’s Workforce.”

I hope to encourage, or maybe even inspire, these employee morale boosters to actively adopt social networking tools within their organizations to further engage and inspire their employees. The ESM site lists the top 10 types of employee services programs; social media tools go to the heart of why companies have employee services programs in the first place, and also can be use to enhance (or even completely manage) the basic programs these HR professionals offer.

This presentation has some of the same stories I customarily tell, but it’s tailored for the employee services community, with additional focus on employee engagement options and some of our Mayo Clinic programs that involve employee communications.

Social Networking Applications and Today’s Workforce

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I welcome your feedback and questions, or if you have ideas to share with these HR professionals on how they can use social media tools to do their work more effectively, I’m sure they would appreciate hearing those, too.

Public Affairs Council Webinar

I had an opportunity last night to present at a Webinar sponsored by the Public Affairs Council on integrating social media into your Web strategies. At least it felt like night, because I was calling in from the Netherlands, where I have been for some Health 2.0 conferences. It was 8 p.m. my time, but only 2 p.m. EDT.

Here were the slides I presented (which have some resemblance to my typical presentations, but also have some new wrinkles):

PAC Webinar

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One of the questions raised was about how you get the executives of your company to accept the risk of being involved with social media. My response was to highlight this video targeted at United Airlines, which had nothing to do with whether the company had decided to be involved in social media. It was completely the decision of a disgruntled passenger.

“Control” over your brand messages is an illusion.