Social Media University, Global (SMUG)
Suus Non Ut Difficile • Home of the SMUGgles
Here are the slides for a presentation I’m delivering via videoconference this morning to a large gathering in Zurich, Switzerland. It’s entitled, “Why Social Media are Essential to the Future of Healthcare,” and it led me to develop a 36th thesis that may work its way into future presentations.
Somehow I missed this post from @ePatientDave late last week (I’ll blame it on the visit from @zorg20, @jknl and the rest of their Dutch delegation, which was excellent but left my inbox overflowing. That and lots of high school basketball games.)
Anyway, enough blame shifting. Dave embedded this great video, which is only 20 days old as of this writing, but already has amassed nearly 40,000 views.
Lots of people have made the connection between air travel and health care from the safety perspective, noting that with 100,000 people dying each year because of medical errors, that’s like a fully loaded 747 crashing every day of the year. Making a similar argument from the patient service/customer service perspective is brilliant.
Thanks to Dave for highlighting this, and to my colleague Jim for bringing it to my attention.
An interview featuring one of my Mayo Clinic colleagues was posted recently on Ragan.com. Linda Donlin was interviewed as part of the health care social media summit we hosted with Ragan in Arizona. Here’s the video:
I thought you’d enjoy hearing from one of my colleagues at Mayo whose job is different from mine, but who is actively embracing social media tools for communication with our employees.
Here’s a post I did at the time about the “In the Loop” publication, including an example.
This emphasizes that social media tools are powerful, and can be adapted to your communication needs. They also help you go beyond “audiences” to “communities” by enabling those you’re reaching to provide feedback to you and share with others.
A friend and colleague at Mayo Clinic who works with Mayo Medical Transport is part of a national organization involved in air medical transport. He asked me to do a Webinar today for some of his national peers, as this industry is looking at how social media could possibly be used to improve communication.
These are the slides I’m using for the presentation. Much of the material is similar to what I’ve used elsewhere, but there are some EMS and air medical transport examples sprinkled in.
I will be inviting participants to tweet, if they are involved in Twitter yet, using the #airmed hashtag.
[ratings]
Kelley O’Brien (@kelleyob) from North Carolina posed the following question via a tweet this afternoon:
A. I’m not aware of anything like a comprehensive list of hospital Twitter chats. Ed Bennett’s Hospital Social Networking List is a great resource to tell us which hospitals have social media presence, and he even has some great hospital Twitter lists by state, but the list doesn’t include specific projects (such as surgical cases being “tweeted” that have been undertaken by hospitals or healthcare organizations.
But the great thing about social media is that you can build a list pretty quickly by crowdsourcing…via Twitter.
I’m listing below some of the Twitter chats/events I’ve been involved with through Mayo Clinic, along with some others I’m aware of that others have done.
It’s not even close to exhaustive. But that’s where you come in. If you know of hospitals that have done Twitter events, whether it was related to a surgical procedure, or a communications crisis, or promoting research findings, or whatever other ways you’ve used Twitter (or seen it used) in a hospital setting, please tell about it in the comments below.
Please include the name of the hospital, its Twitter handle, a relevant link to a post, news release or news story describing the effort, and any description you would like to add. Also please indicate which category (listed in bold below) is appropriate. And if you think I’m missing a category that should be added, please tell me that, too.
You also can share your examples via Twitter, using the #HospitalTweets tag. But by adding them in the comments below, they’ll be more permanent (since Twitter doesn’t archive tweets)…and of course, you’re not limited to 140 characters.
I will update this post based on your contributions to create a more comprehensive list.
Surgical Case Tweeting
Research Communications
Crisis Communications
Presentations and Training:
Mainstream Media Collaboration