Social Media University, Global (SMUG)
Suus Non Ut Difficile • Home of the SMUGgles
This morning I have the opportunity to present at a LifeScience Alley educational forum. The title of the presentation is Leveraging Social Media to Reach Customers and Improve Organizational Effectiveness: The Mayo Clinic Perspective.
Here are my slides:
I’m looking forward to this presentation and the ensuing discussion, and hope the conversation will continue here.
This afternoon I’m scheduled to present a Webcast on our Mayo Clinic experience with social media. The handout we provided to registered participants was somewhat abbreviated (leaving out some of the intermediate steps in the closing case study), and I added a few other slides after Friday morning, when I had to submit the handout.
If you haven’t yet registered for this FREE webcast, you can still do so until noon CDT today (8/4/09). Go here to join.
Here is the updated slide deck, and I’ve also included some key links below:
See the Press page for some of the stories about social media in health care for which I have been interviewed, including the Forbes.com story from last week and the resulting Information Week piece from yesterday, as well as the interview with Lee Odden he published yesterday.
Our Mayo Clinic blogs include Sharing Mayo Clinic, which has links to the rest of our social media platforms, including the various blogs and our Facebook fan page, Twitter account and YouTube channel.
Here is the link to the Wall Street Journal Health Blog post that incorporated our YouTube video. Here is a recent post on the Mayo Clinic News Blog with both downloadable audio and video clips and a YouTube video. And here is the post where we embedded the “Octogenarian Idols” video.
I hope you will feel free to ask your questions or make comments either below or via the #mayoragan hashtag in Twitter.
If you’re interested in healthcare use of social media, please consider registering for this social media summit Mayo Clinic is hosting and cosponsoring with Ragan Communications. It will be at our Scottsdale, Arizona campus in early October. I think we have a strong faculty and it should be a great gathering of people with a common interest.
Please be sure to vote in the SMUG seal contest, and if you want an example of the SMUG curriculum, the Podcasting courses give you a good taste. See the front page for more of a SMUG overview.
I got a request from Jason DeRusha of WCCO TV to shoot and upload a video talking about some of our videos at Mayo Clinic that have “gone viral.” So here’s a little discussion of the two basic kinds of viral videos we’ve had:
Here’s the blog post on Sharing Mayo Clinic where we embedded the video of the Cowans. You can see other highly viewed videos on our Mayo Clinic YouTube channel.
I will update this post later with some more details, but mainly want to get the video available for Jason.
Update: Here’s the story Jason ran. My video submission was mentioned briefly at the end.
Here’s the presentation I just finished with the Medical Center Employee Relations Association (MCERA) in Milwaukee:
Yup…that’s how they say the acronym for the Minnesota Health Strategy & Communications Network. I’ve noted before that health care communications organizations seem to have the opposite problem of cardiology clinical trials: while the latter insert extra letters (or pull them from the middle of words in studies’ titles) to create acronyms like HOPE, LIPID, PICASSO and CABANA, Minnesota’s is only one of several health communications organizations that need to just buy a vowel! (Florida has FSHPRM, and Wisconsin has WHPRMS.)
Here’s the presentation I’m offering as a keynote this afternoon for the MHSCN 2009 Summer Conference (PDF):
Update: As I sometimes do, I mentioned my granddaughter Evelyn a few times in this presentation, and showed some video of her. I also mentioned how much we enjoy getting to see her across the miles via Facebook and Skype. So after my presentation, Deb McKinley of Stratis Health asked me to turn on the Flip so she could send a message back to Evelyn. Here it is: