Category: Health Care

AASLD Webinar: Have You Googled Yourself?

Today I’m giving a webinar for the American Association for the Study of Liver Diseases (AASLD) focusing on the role social media can play in online reputation management for physicians.

Here are my slides:

AASLD has a helpful Social Media Essentials page you should check out, too.

A SMUG Tour of China

I’m excited to begin a new adventure today as I make my first trip to China.

I’m accompanying Kent Seltman, co-author of Management Lessons from Mayo Clinic. Kent was formerly the Marketing Division Chair at Mayo Clinic, and he wrote his book with Len Berry as his swan song as he approached retirement. It has been translated into Mandarin and has sold 350,000 copies in China.

China TourKent has previously visited China 13 times, always taking a current Mayo Clinic employee with him. I’m delighted to accompany him on his 14th trip. We’ll be there from now until June 27 and will speak at 9 hospitals in China (click the map to enlarge).

According to the Chinese Firewall Test, I probably won’t be able to access Facebook, Twitter, YouTube or LinkedIn for the next couple of weeks.

On the bright side, SMUG does appear to be available from mainland China.

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I’ll hope to post updates here relatively frequently. Since my posts are tweeted automatically, SMUG will be my way of at least sending messages via Twitter.

What’s Your Health Ecosystem Twitter Reach?

I was in Austin, TX for the last couple of days for The Conference Board Council on Social Media, and on getaway day had the opportunity to attend parts of the W2O group’s PreCommerce event.

It was great to connect with several folks I’ve known for a long time via social, including Chris Heuer, Serena Ehrlich and Jeremiah Owyang, and also to see current and former #MCSMN External Advisory Board members Greg Matthews and Dana Lewis.

Greg and Dana debuted a neat project based on their MDigitalLife platform. They call it the MDigitalLife Snapshot. It lets you see how many Twitter connections you have in the health ecosystem, and in which categories, such as U.S. or non-U.S. physicians, journalists and media outlets. It also highlights the most-connected nodes in your network. Lots of other fun elements to explore, too.

Here’s my report. You can get yours by clicking the “Create Your Own” tab on mine.

I hope MDigital Life will be keeping this updated. I’m taking a screenshot of my Snapshot so I can see how my connections in various categories change over time.

#ScopeScope Periscope Colonoscopy Recap

Tuesday’s #ScopeScope was a first for Mayo Clinic, and maybe also for Periscope.

  • We know it’s the first time Mayo has broadcast live video of a procedure to a general audience. We’ve taken satellite feeds to medical conferences, but never to the world.
  • We suspect (we can’t know for certain since Periscope only archives broadcasts for 24 hours) that it also was the first broadcast of a colonoscopy on Periscope.

Here are some of the initial results:

  • Through two broadcast ‘scopes (we cut the first after a few minutes because of audio problems) we had more than 3,000 viewers for some or all of the live event.
  • In the 24 hours after the broadcast, almost 1,800 more people watched the archived version.
  • Our posts on the Mayo Clinic Facebook page reached more than 380,000 users and generated over 4,000 reactions, comments and shares, along with more than 8,000 link clicks.
  • According to Symplur, the #ScopeScope hashtag has been used nearly 1,200 times by more than 600 users.

There was a significant media relations element to the campaign too, as Mayo distributed a news release and produced a post-scope video package, which is embedded at the bottom of this post.

Here are links to some of the other news hits:

The #ScopeScope was part of Mayo Clinic’s support for Fight Colorectal Cancer’s #OMSCollection. Fight Colorectal Cancer rang the closing bell at NASDAQ yesterday, and various contributions to the #OMSCollection were highlighted on the six-story Jumbotron on the side of the NASDAQ building in Times Square. Here, from the Mayo Clinic Instagram account, is a sampler of #ScopeScope being featured: