Social Media University, Global (SMUG)
Suus Non Ut Difficile • Home of the SMUGgles
Jason Davis of KSTP-TV in Minneapolis-St. Paul took his half-hour “On the Road” show to Rochester recently to feature Mayo Clinic’s 150th Anniversary. It’s a great look at Mayo Clinic’s history and also highlights some current and future advances. Check it out:
I’m pleased to be in Columbus, OH this morning to present to the NACCDO/PAN meeting. These folks work for NCI-designated comprehensive cancer centers. As you will see in the slides, this is my second time presenting to this group, and the first time was a quite memorable day for me.
I’m presenting today at the Iowa Society for Healthcare Marketing and Public Relations Spring Conference in Des Moines. I believe this is the third time I’ve been with this group, and so I’m looking forward to sharing some new material and perspectives. Here are my slides:
I welcome your questions and comments. And if you would like to pursue deeper exploration of this material, our Mayo Clinic Center for Social Media Social Media Residency program provides a day-long immersion. The next session is May 12 in Rochester.
I was honored last month to be interviewed for a week-long series by The Advisory Board Company called “Rules of Social Media” for their Daily Briefing Blog. I was in the Monday, Wednesday and Thursday posts, with colleagues from some other institutions featured on Tuesday and Friday. I think the series has some good nuggets, so check out the articles and let me know what you think.
Monday: Rules of social media: Define your target audience
Tuesday: Rules of social media: Let your patients tell their stories.
Wednesday: Rules of social media: Get onboard with a hospital blog.
Thursday: Rules of social media: Master the metrics.
Friday: Rules of social media: Sustain a two-way conversation.
I’m in Orlando today for a presentation to FSHPRM, which is the public relations and marketing group affiliated with the Florida Hospital Association. I’ve spoken to this group a couple of times previously, the last time being in February 2009. It’s fun to look back at what I was saying then, and how far we have progressed.
Here are my slides for this morning’s presentation:
I’m organizing this presentation a little differently from what I’ve done in the last couple of years, and also adding some new material. What do you think?