SMUG Social Media University Global

ALI Social Media Summit Discounts

I will be presenting at the “Social Media Summit: How To Use Blogging, Podcasting & the Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand,” June 9-12, 2008 in Chicago, IL. My session topic will be: “Integrating New Media With Traditional Media To Multiply Results.”

This looks like it will be another strong event. I’m part of Day 1, just after Michael Rudnick’s address. Andy Sernovitz of GasPedal will deliver the afternoon keynote, and Duncan Wardle from Disney Parks will keynote Day 2 (here are some highlights of a presentation I heard him give earlier this month.) I know you’ll enjoy Chris Heuer from the Social Media Club, Paula Berg from Southwest Airlines and the Best Buy guys. The other case studies should be interesting, too.

Here are two ways you can save on registration:

If you register by May 1, you save $400.
Since I am one of the speakers, you can save another $200 by using the code “SPK” when registering.

Advanced Learning Institute is sponsoring the event. I’ve attended and presented (and blogged) at several of their previous conferences. Knowing or having heard several of the speakers, I’m confident you will find it worthwhile. I hope to see you there!

Top 3 Facebook Chat Feature Requests

Facebook‘s Chat functionality is really great. My youngest daughter, a big IM user, thinks it’s the best and easiest one she’s seen, and she loves how it is integrated into Facebook. I’ve had several conversations with it in just its first day of general availability.

That said, it still needs some features that would make it exceptionally powerful and valuable for business networking. Here are my top three:

Move from only 1-1 chat to allowing chat among multiple Facebook friends. This would enable work teams to have brief virtual ad hoc meetings on a particular tactical topic without the overhead of scheduling, walking to the conference room, waiting for everyone to assemble, and returning to their desks. This could enable more nimble reactions to business opportunities. In the PR world, it could be a great brainstorming tool for story ideas. It also would make it easier to get input from the people who are typically more reserved and quiet in face-to-face meetings.
Enable chat to take place in connection with Facebook groups. So, for example, if I have a secret Facebook group and would like to have a chat in which all of the members can participate, whether they are Friends with each other or not, that would be a valuable function, particularly in the work setting. This could be great for customer focus groups, for instance.
Enable users to filter their list of on-line friends according to their friend lists. This may not be a big deal unless you get lots of friends and they are all on-line a lot. But I can imagine that Scoble with his 5,000 friends would have something of a cluttered window. But still, since you can search by friend name to find whether someone is on-line, the clutter may not be a problem if you are purposefully seeking out a particular individual. If you’re browsing your on-line friends looking for small-talk, though, being able to filter (say, for instance, by limiting to your list of professional friends) would be cleaner.

How about you? What do you think of Facebook’s Chat function? What additional features are most important to you? Share your thoughts below…and maybe we can form a Facebook group to petition for our top priorities.

Facebook Chat Will Enhance Business Utility

Now that Facebook‘s Chat function seems to be officially out of Beta and is deployed everywhere (if it’s on my network, it must be everywhere), I got a chance to try it today.

I haven’t been a big user of IM (Check that: at all.) This is completely new to me.

But I can see how Chat will be a strong addition that will make Facebook even more valuable for business networking, as Adam indicates. I think of it particularly in a PR/Journalist relationship. If you can see whether your journalist friends are on-line and can send them a quick message, that will be less interruptive than a phone call. If you continually send them worthwhile news tips or ideas, you can solidify the relationship. If you start abusing them with off-target pitches, they can un-friend you…or block you. It’s one more way Facebook can put the “relations” back in media relations.

I think this also has obvious applications for workplace collaborations…the ability to have conversations that are much more informal, back and forth, without the ponderous formality of e-mail.

“Can’t you just pick up the phone instead?” Of course. But just as my middle daughter (in particular) uses SMS text messaging to connect with her friends (and don’t get me started on how far she went over her monthly allotment of 300 in March) instead of getting into a long conversation, sometimes a more terse interaction is appropriate in the business world, too. And Facebook Chat could be a great way to do this.

In fact, I had a nice conversation with my son-in-law, Kyle, via Facebook Chat this morning (see above); I saw he was on Facebook and had the pleasure of introducing him to this new feature. Would I have thought to pick up my cell phone and call him? Highly unlikely. But when I saw he was on-line, we were able to have a chat that didn’t take a lot of time, but let us touch base.

I think Chat will likely cause me to keep my Facebook status more regularly updated, too. And I like how well Chat and Messaging are integrated. I was called from my desk during my chat with Kyle, and by the time I returned he had signed off. So instead of continuing the chat, I was given an option to send him a message in Facebook. This is a great way of blending the rapid interactivity of Chat with the asynchronous tools already built into Facebook.

Here’s a good Facebook Chat FAQ that outlines some of the current features for those of you who, like me, haven’t been IMers.

I hope you’ll try out Facebook Chat, and if you see I’m on-line, start a conversation. If you’re not my friend yet, you can add me here, and I’ll make you part of my Blog Friends list.

Which leads me to a set of feature requests and enhancements that would make Facebook Chat a really strong business networking tool. That will be the subject of my next post.

Blogging 130: Video Blogging with Flip and iSight

Note: Every required course in the Social Media University, Global curriculum is free. In this one, I’m reviewing a product for video blogging that isn’t free, but it’s certainly inexpensive. Because of the cost, however, this course is an elective, not part of the core curriculum. But please at least do the course reading below, even if you’re not able to complete the homework assignment.

For the last several years I’ve been using my miniDV camera for producing amateur movies, whether for fun work projects or family videos. In fact, I have a huge drawer full of miniDV tapes that have captured many of my family memories, and which I have used to create high school graduation retrospectives for my two oldest kids, and for some wedding videos. And although I’m a self-taught producer, I’m pretty pleased at what I’ve been able to create with relatively simple tools.

One thing that makes producing these videos, well…a production is the need to digitize the footage, connecting the camera to the computer via Firewire, and playing the whole tape to import files that can be edited in iMovie (or one of the Final Cut versions.)

But thanks to recommendations from Steve Lubetkin and Monty Flinsch, I’ve recently (this weekend) begun exploring the Flip camera as a video blogging alternative. My one-word review:

Amazing.

I’ve seen Scoble do his Qik gig, and it’s pretty cool to have “a TV station in your pocket,” which you can use to stream video live to the web. But while I personally find my life really interesting, I think most of my readers would prefer the edited version. And besides, the quality of the live video stream (even from a 3G phone) still needs some work.

That’s what’s so compelling about the Flip: for a ridiculously low price ($119 for 30 minutes, $149 for 60 minutes), you can get a camera that records 640 x 480 video with decent sound into files that you can edit instantly and upload to YouTube or another video blogging platform, or to Facebook.

In fact, I started shooting the segment you see below at 7:15 p.m. CDT Tuesday, using a Flip Ultra and a cheap tripod. It took a couple of tries to say something close to what I wanted. So I was done recording by 7:20. Then I plugged the camera’s built-in USB extension that flips out (Get it? Flip?) into my computer’s USB port, and completed the editing by 7:25 using QuickTime Pro. I exported at 30 frames per second and best quality, which took about four minutes for this 75-second clip. By 7:32 I was uploading to YouTube. Total time from shooting to uploading: 17 minutes.

Then my youngest son asked me to go out for a run (with him on his scooter), so I took a blogging break. I’m not sure how long the upload took because I was away while it finished, but that will vary for you anyway, based on your Internet connection speed.

One hour later…

Continue reading “Blogging 130: Video Blogging with Flip and iSight”

With a diverse set of authors and no common theme, it’s the Seinfeld blog: about everything, and about nothing.

Amazing.