I will be presenting at the “Social Media Summit: How To Use Blogging, Podcasting & the Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand,” June 9-12, 2008 in Chicago, IL. My session topic will be: “Integrating New Media With Traditional Media To Multiply Results.”
This looks like it will be another strong event. I’m part of Day 1, just after Michael Rudnick’s address. Andy Sernovitz of GasPedal will deliver the afternoon keynote, and Duncan Wardle from Disney Parks will keynote Day 2 (here are some highlights of a presentation I heard him give earlier this month.) I know you’ll enjoy Chris Heuer from the Social Media Club, Paula Berg from Southwest Airlines and the Best Buy guys. The other case studies should be interesting, too.
Here are two ways you can save on registration:
- If you register by May 1, you save $400.
- Since I am one of the speakers, you can save another $200 by using the code “SPK” when registering.
Advanced Learning Institute is sponsoring the event. I’ve attended and presented (and blogged) at several of their previous conferences. Knowing or having heard several of the speakers, I’m confident you will find it worthwhile. I hope to see you there!
Duncan Wardle is VP of Global PR for Disney Parks. His presentation is called Communication Revolution 2.0 -> 3.0.
He started with the Epic video to set the tone:
Not new stuff (the video is a few years old), but helpful background for people just getting into social media.
Duncan sees this period of change as equivalent in upheaval to the industrial revolution. He calls it the communications revolution, based on these trends:
- Convergence – Duncan thinks Apple TV will do for TV what the iPod has done for audio.
- Media Snacking – Half of the US now has broadband. The internet has taught us to be impatient readers.
- Social Networking – The future is here today. Personalization and customization. There are no more broad demographics. The days of the interruption economy are done. People can and increasingly will be able to screen out brands they don’t consider relevant.
Continue reading “Duncan Wardle Media Relations 2008 Presentation”
I’m heading back to San Francisco tomorrow, for the second time this year. I’ll be attending Bulldog Reporter’s Media Relations 2008 conference. Here’s the schedule, which looks really interesting. I’m part of a panel on Tuesday called “Getting Personal:Telling your Story in Social Media: Facebook, LinkedIn and More.”
Seems kind of weird to have two colons in a program title. Is that even allowable in English?
I hope to be liveblogging many of the sessions, wireless access permitting. I’m particularly looking forward to:
- Keynotes by Robert Scoble, Charlie Rose and Duncan Wardle (from Disney theme parks)
- Katie Paine’s session on measuring online media impact
- Other technology, new media, social media sessions
- Mike Moran from IBM’s address called “Doing it wrong quickly: What corporations need from PR in Today’s Transforming Marketplace” also looks provocative.
I’ll be sharing highlights here.