Twitter Health Care Case Study: Angie Anania

At our #MayoRagan09 health care social media summit yesterday, Angie Anania from HealthONE Presbyterian/St. Luke’s Medical Center in Denver told her story of using Twitter relating to a surgical procedure, and the collaboration she did with the local CBS affiliate. I asked if she would be willing to share her experience more broadly, so here it is, compliments of the Flip:

I think her point about collaborating with local media in a win-win application of social media tools makes lots of sense. What do you think? What other examples of this have you seen?