HR Executive Forum Web 2.0 Presentations

I had the pleasure on Thursday of presenting on Mayo Clinic’s social media activities at the HR Executive Forum in the Twin Cities. It was great to also hear from: 


  • Jacqueline Prescott, co-founder of Frank, a consulting firm helping organizations by focusing on the 2.0 mindset (Check out Biz Behind the Buzz)
  • Bethany Kinsella, BBY Digital Director and a key leader of the Web 2.0 revolution inside Best Buy;
  • Jim Emanuelson, VP of Information Systems Applications who leads a web-based mentoring program at Land O’Lakes


Because the Q&A portion of the event was somewhat truncated, I offered to post the presentations here and invite all the participants to share their questions, comments and ideas. Bethany, Jacqueline and Jim all graciously provided their presentations, which I uploaded to They are embedded below.

Please share your comments or questions for any of the presenters in the comments below. Hopefully we can have a good conversation about how to employ social media tools in your organizations.

Click the Read More link to view the presentations and share your comments.

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Best Buy Using Social Media for Employee Engagement


Steve Bendt and Gary Koelling from Best Buy presented on their Blue Shirt Nation project. Gary blogged his script in advance.


I can’t add much to Gary’s detailed notes, except to say that this shows both the power of unleashing employee creativity, and how it can be done for almost no money. They got employees involved in a contest to promote the retirement campaign through videos uploaded to the site.

Out of 140,000 employees (almost all young), they had a 30 percent increase in people signing up for 401(k) accounts.

I’d like to be able to share the video that they showed, the winning video in the contest, but it’s not on YouTube (at least I couldn’t find it.) It’s only available on Blue Shirt Nation, and you can only get to that site if you are a Best Buy employee.
Maybe they will upload it or include it in an update on Gary’s blog.

Update: Thanks to Lana in the comments below for pointing to the video on YouTube:


They used Drupal to create this and spent about $100 initially to get the domain name. Drupal is open source.

Here’s a contrary view about the program.