Leading Change from the “Other” C-Suite (That’s Communications)

That’s the title of the presentation I’ll be giving in Washington, DC today along with CareHubs CEO Paul Speyser, for the annual conference of the Society for Healthcare Strategy and Market Development, a.k.a. #SHSMD15. Yesterday we had our Social Media Residency at UC-Davis in Sacramento, and so as I write this, I’m at the airport in Detroit on the way to Washington, DC, having taken the Red-Eye from SFO to DTW last night.  If all goes well, I should be in DC by 9 or so.

I had an opportunity to preview some of what we’ll be discussing in our presentation in a podcast conversation with Stewart Gandolf, which he published last week. As I mentioned in the interview with Stewart, I think it’s been about a dozen years since I’ve spoken at this conference, back when my main job was media relations for Mayo Clinic. It’s fun to consider all that’s changed since then, and yet how our work now with the Mayo Clinic Center for Social Media is consistent with what we were doing in 2003, but also with more than 150 years of Mayo Clinic history.

Here’s the slide deck Paul and I will be using:

We’ll be talking about how we’ve collaborated to create social networking capacity through an owned platform for our Center for Social Media, and how we’re now applying those capabilities for patient education, patient communities, blogs and news delivery.

While many of the slides contain hyperlinks to some of our WordPress-based sites and communities, here are a few initiatives I’d like to particularly emphasize:

Here are a couple of our sites that will have significantly redesigned looks in the next few weeks:

If you haven’t yet signed up, please take advantage of our free Basic Membership in the Mayo Clinic Social Media Health Network.

Finally, here are links to some of the books we mentioned, which have influenced our thinking:

I look forward to a good discussion.

HeSCA Social Media Presentation

Last Friday I had the opportunity to give a two-part presentation to HeSCA, and its 50th International Conference on Health & Science Communications. The first part was an overview entitled, “Why Social Media are Essential to the Future of Health and Science Communication” and the second was a hands-on workshop on Twitter and 10 steps to getting started with social media, first as an individual and then as an organization. Here, as I promised the group, are the slides:

I appreciated the opportunity to share with HeSCA, and look forward to feedback and to answering any questions here.

Yammer 102: Your Yammer Profile

This course is part of the Yammer curriculum for Social Media University, Global. It shows you how you can adjust your personal settings to tailor Yammer to meet your communication needs.

After you’ve experimented with Yammer, please share your impressions in the comments.

And if you find this course helpful, you can use one of the buttons below to share it with your friends or the broader community.

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Ragan Social Media Workshop Slides

For those who attended the Ragan Communications Workshop led by Shel Holtz yesterday, here are the slides I presented for our case study, sharing examples of what Mayo Clinic is doing in social media.

I hope many of you will enroll in SMUG today. It was great offering an extension class, and I appreciated all the comments and questions. Stay in touch!

SMUG Research Project: Facebook Professional Privacy Best Practices

As an online institution of higher learning, Social Media University, Global has two elements in its mission:

  1. To provide practical, hands-on training in social media for lifelong learners, and
  2. To conduct research that advances our understanding of the business applications and implications of social media.

In Facebook 210: Professional Profiles, Personal Privacy I offered guidance for people interested in using Facebook for one-stop personal and professional networking.

Now I’m inviting all SMUG students and others who are interested to join me in testing those recommendations so we can learn together whether Facebook’s variable privacy settings make it safe for both kinds of networking.

Please do check out that course for the full rationale, but here’s the short version of my recommendations for how you can use Facebook’s variable profile access settings to minimize the risk of having your co-workers, supervisors, customers, clients or other professional associates (such as journalists for people working in PR) stumble upon something on your Facebook profile that would be potentially embarrassing or unprofessional.

  1. Create a “Professional” friend list in Facebook
  2. For your existing Facebook friends, add any of your professional associates of the types described in the paragraph above to this “Professional” list.
  3. In your Privacy settings, add your “Professional” list to the friends who are excluded from viewing certain potentially problematic profile elements. To my mind, these would include:
  • Basic Info
  • Personal Info
  • Photos Tagged of You
  • Videos Tagged of You
  • Your Wall

If you don’t know how to create these exceptions, check out slides 11 and 12 of the Facebook 210 presentation.

I think these settings will alleviate 99 percent or more of the possible problems anyone might experience by doing their personal and professional networking on the same site.

But let’s find out! If you add me as a friend, I will do likewise to you. I’ll make you one of my Blog Friends, which is a list I have set up with the same profile limitations as my Professional friends. Then you can see for yourself if anything about me that shows up in your Facebook News Feed is potentially problematic. I’ll do the same for you.

I would really like to find out whether using these settings can prevent your personal Facebook activities (and those of your less-professional friends) from causing work-related problems, and I hope you will help.

So I’m starting a research project. Please go to the SMUG group in Facebook, and join the discussion board on this topic. Indicate your willingness to participate, and then all of us can add each other as limited access friends. Hopefully, we’ll get a critical mass of friends in this class, so we can look at each others’ profiles and watch our news feeds, and see whether we run across anything that could conceivably have career-threatening implications.

I’m betting that with these settings as I have described above, we’ll be just fine. I’m not doing a $100 SMUG challenge as I did with Secret Groups; let’s just call this a metaphorical bet. But maybe we’ll see some additional tweaking that might be necessary.

And after a month of so of not having any problems (or after having made adjustments that we find are advisable), we may have a set of Professional Privacy Best Practices that would enable people to use Facebook for both personal and professional networking.

Then you will be able to fearlessly invite your co-workers, customers, clients and other professional associates to be your Facebook friends, and will be able to use the collaboration power of Facebook to enhance those relationships and to enable you to work more effectively together. You’ll have closer relationships and provide better service.

In this way, I hope SMUG can add to the academic body of knowledge about social networking, and can practically contribute to society by helping to drive adoption of a single multi-purpose platform for networking.

My research thesis is that Facebook can be that common platform. Let’s see if we can prove or disprove that thesis.

Perhaps this could be project in which the Society for New Communications Research could participate. I also will be trying to connect with others who have an interest in this issue of personal vs. professional networking. If you know people with such an interest, I hope you will invite them to join the research project.