Blogging 401: LifeSource Blog on Organ Donation, Transplant

As Chancellor of Social Media University, Global I enjoy getting to do Extension Classes, on-site presentations with organizations interested in getting involved in social media.

I did one of these in May with LifeSource, the organ procurement organization for the upper midwest.

Even more than doing the presentations, though, it’s especially gratifying to see organizations move forward with their social media projects.

That’s why I was so delighted to get a note from Becky Ousley, saying that LifeSource was launching The Source, its blog for news and conversations about donation and transplantation.

Today’s post announces the LifeSource activities associated with the Minnesota State Fair, and its booth where people can register as donors. They’re planning lots of updates from the “Great Minnesota Get Together” as people stop by to share their stories.

In addition to having hosted the extension class, Becky and her blog co-author Susan are long-time SMUGgles, participating in the on-line learning opportunities available through SMUG.

Our goal with SMUG is to have people who have participated here launch their own blogs, particularly for business or organizational use. As they do, we’ll profile them here in the Capstone Projects section, the 400-level Blogging courses. And this will give others a chance to see what their fellow SMUGgles are doing.

Please join me in visiting the LifeSource blog and congratulating Becky and Susan on pulling together everything they’ve learned into a first-class blog for a great cause.

And if you’ve started a blog or are planning to do so, please let us know so we can profile you, too.

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Transplant Games 2008 Highlights

The games haven’t even started yet; today was just the first half-day of registration and setting up our Mayo Clinic booth.

I heard some great stories, both from organ recipients and from donor families (as well as some from families in which one member had donated to another) and we uploaded them to the Mayo Clinic YouTube channel.

Here’s one that was especially touching for me, because it involved a Dad (about my age, or maybe a bit younger) with five kids (I have six), none of whom had been born when he received his donated kidney.


Here’s a photo taken on the medal stand in the Mayo Clinic booth, of Katie Schnell and her father, who was her kidney donor.

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You also can listen to Kati tell her story on YouTube.

There were lots of other moving and inspirational stories, and you can see them by clicking here (more will be uploaded soon) or by searching for transplantgames08 on YouTube. More videos will be shot and uploaded tomorrow, and I hope others who are staying for the entire games will shoot videos, and upload photos, and write blog posts giving them the transplantgames08 tag, so we can see and hear more about the difference transplant can make.

Transplant Games: Meet Mayo Clinic Transplant Center Staff

Kay Kosberg and Kristin Eggebraaten are two representatives from the Mayo Clinic Transplant Center who are staffing the Mayo Clinic booth this weekend at the U.S. Transplant Games in Pittsburgh.

Here’s a bit from Kay telling why she’s excited about the Transplant Games:


And here’s a brief interview I did with Kristin:


Here’s a photo of the Pittsburgh skyline they took yesterday when they arrived, and we uploaded it to the Mayo Clinic Flickr account.

Update: Here’s a photo of the three of us staffing the booth, taken just before I left last night (they’re on the  medal stand, and I’m on the floor). Kay and Kristin are taking care of the booth today. I’m sorry I won’t get to see the opening ceremonies.

SMUG Extension Class for LifeSource

Today I had the opportunity to do a presentation on social media for LifeSource, the non-profit organization that manages organ and tissue donation in Minnesota, North Dakota, South Dakota and parts of western Wisconsin.

I had been asked to do this because of a presentation I had done for the Minnesota Health Strategy and Communications Network. I told the LifeSource group I would provide a link here to my presentation; since it was substantially the same as the one I did in February, I’m just linking to that post.

I will be interested to see what LifeSource does in social media; for an organization that is so volunteer-intensive and deeply affects so many people in a positive way, these tools are a natural way to give a voice and a platform to people who are passionate about this life-saving work. Here’s the Facebook group, Donate Life Minnesota, they have formed. I suggested they should talk with Scott Meis from the Donate Life Illinois campaign, where they’ve had a lot of success using social media.

I’m also looking forward to connecting with LifeSource at the Transplant Games in Pittsburgh in July, where Mayo Clinic will have a booth as one of the sponsors. We will be having opportunities for participants in these Olympic-style events to share their stories via a Facebook group and in other ways.