Here’s the presentation I just finished with the Medical Center Employee Relations Association (MCERA) in Milwaukee:
Medical Center Employee Relations Association
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Tag: Social Media
MHSCN Accomplished
Yup…that’s how they say the acronym for the Minnesota Health Strategy & Communications Network. I’ve noted before that health care communications organizations seem to have the opposite problem of cardiology clinical trials: while the latter insert extra letters (or pull them from the middle of words in studies’ titles) to create acronyms like HOPE, LIPID, PICASSO and CABANA, Minnesota’s is only one of several health communications organizations that need to just buy a vowel! (Florida has FSHPRM, and Wisconsin has WHPRMS.)
Here’s the presentation I’m offering as a keynote this afternoon for the MHSCN 2009 Summer Conference (PDF):
MHSCN Presentation on Mayo Clinic Social Media
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Update: As I sometimes do, I mentioned my granddaughter Evelyn a few times in this presentation, and showed some video of her. I also mentioned how much we enjoy getting to see her across the miles via Facebook and Skype. So after my presentation, Deb McKinley of Stratis Health asked me to turn on the Flip so she could send a message back to Evelyn. Here it is:
PR and Social Media Measurement Award Program
For those SMUGgles who are working in PR and who have used PR research and measurement extensively in one of your PR campaigns this past year, you might want to consider entering the Jack Felton Golden Ruler Award for Excellence in PR Measurement & Evaluation. Entries of all types are welcome – including research using social media! The award recognizes superb examples of research used to support public relations practice. Winners are honored at the Institute for Public Relations Summit on Measurement in October in Portsmouth, NH.
Entries are due August 15th. Here are examples of previous winners’ entries: Padilla Speer Beardsley’s Winning 2007 entry or Shell’s 2008 entry – and there are more on the site.
I was in Portsmouth for the IPR meeting two years ago when Padilla Speer was recognized, and the campaign they did (and the recognition they received) was quite impressive. This isn’t “just another” award program. I’m now a member of the IPR measurement commission, and this award is intended to be a really rigorous, worthwhile program to highlight the best measurement work being done in PR.
FUEL Social Media Presentation
I had the opportunity late this afternoon to do a presentation to FUEL, a relatively new group sponsored by the Rochester, MN Chamber of Commerce, on “how to use social media to grow your business and advance your career.”
Here are the slides:
Rochester FUEL Presentation
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After my presentation, we had a panel discussion that included Wade Beavers and Joe Shriver of DoApp, Becky Ross of Fox Sports North and Fox Sports Wisconsin and Alan De Keyrel of Corporate Web Services.
We started a Twitter hashtag for Rochester community conversations, #RSTMN.
It was a great discussion with lots of good questions, and I appreciated the perspectives the other panelists brough. Becky made the great point the given the intensity of sports fans, it was important for @FSNorth to keep up a strong Twitter stream, because people who follow them. Alan beat me to the punch in saying that people need to stop thinking about the separation of personal and professional lives in social media, and realize that the distinction is really futile. I don’t think it’s even really desirable. Wade and Joe also brought a lot of good insights.
Twitter 152: Tweetcamp III
Here are the slides and the video Webcast window for Tweetcamp III (#tweetcamp3), which will be held Monday, July 13, 2009 from 3-4 EDT. Please note that the video window will not be live until the time of the program, but you may preview the slides if you wish.
Update 4:30 p.m. CDT July 13: We had some technical difficulties with uStream.tv (I’m fairly certain they were related to our firewall) so we had to do Tweetcamp III via phone conference instead of Webcast. I will probably do did an encore (or take a Mulligan) tonight from home that you can see below.
Update 7:30 p.m. CDT July 13: Hit play on the video below, and then you can follow along as I narrate the slides.
Here is the video window:
Credits:
- Shwen Gwee (@shwen) coined (to the best of my knowledge) the phrase “Tweet Cred.” A term that needs no explanation. It’s just perfect.
- Thanks to @vmontori @2healthguru @mrstreme @kamichat for providing real-time feedback during my first uStream.tv experiment. If we get the audio level right in Tweetcamp, it will be because of their help.
- In addition to those listed above (and @EdBennett, @LeeAase and @MayoClinic), here’s a baker’s dozen of additional health-related Tweeps you might want to consider following to get started in Twitter: @danamlewis, @MeredithGould, @DaphneLeigh, @tstitt, @stephaniethum, @healthblawg, @consultdoc, @lsaldanamd, @crgonzalez, @brendafinkle, @mkmackey, @HealthSocMed, @ReedSmith. As you see who they are re-tweeting, you’ll discover even more interesting people to follow.
- Finally, clicking this link to see the #tweetcamp3 chatter will identify some others with shared interests. After all, you all participated in the same event.
I welcome your feedback, either in the comments below or via a tweet using the #tweetcamp3 hashtag.