Tag: Social Media

Joining the Social Media Club Interim Board

Last week I got a note from Chris Heuer asking me to serve on an interim board of directors for the Social Media Club, the formation of which was announced today. This is an exciting project, and I was delighted to accept his invitation. Here’s what Chris says about what our charge will be…

According to Chris Heuer, founder of Social Media Club and Partner at The Conversation Group, “The Social Media Club is honored to have so many accomplished and well-regarded industry evangelists come forward to lead the organization. While the interim board will focus on charting the organization’s future direction, our core mission will remain the same: promotion of media literacy; support of industry standards efforts such as Creative Commons licensing, Microformats, Data Portability and OpenID; discussion and promotion of ethical behavior; and sharing our knowledge among our members and the industry community at large.

I’m honored to be included in this group, and clearly the interim board membership roster is in alphabetical order instead of by any measure of industry prominence. But then again, maybe I’m the only university chancellor. 😉

I look forward to engaging with the Social Media Club, which is “A community for the champions of Social Media and those seeking to learn.” That’s what SMUG is all about, too.

Podcasting 109: Hotter Podcast Feeds through Feedburner

Note: This post is part of the Podcasting curriculum for Social Media University, Global.

In Podcasting 105 through 108 we demonstrated how you can use a WordPress.com blog as a server to create an RSS feed for your podcast, and can subscribe to your podcast by cutting and pasting that feed URL into your iTunes program. But using the native RSS feed from WordPress.com has a couple of disadvantages:

  1. It doesn’t give you feed statistics, so you don’t know how many people are subscribing. That’s fine if you are doing a personal podcast just for fun, but if you’re doing this in a work environment your employer will likely expect better statistics so you can determine whether the podcast is worthwhile.
  2. Cutting and pasting is a little clunky for your users. They have to know how to subscribe manually in iTunes, and it would be a lot better if there was a nice interface to guide them through the process.

“Burning” your feed through Feedburner.com provides solutions to both of those problems, as you will see and hear below:


Homework Assignments:

  1. Go to Feedburner and set up an account. You will be able to use this to burn your RSS feeds for your WordPress.com blog as well (to be described in a future post in the Blogging curriculum), but it all starts from having a Feedburner account (as Toby Palmer now does).
  2. Go back through the earlier courses in the Podcasting curriculum so you can record an audio file and launch your own student podcast. As you will see in Podcasting 105, we have a standing offer for any SMUG student to  create a free podcast hosted from the SMUG Podcast Blog (and thereby avoid paying the $20/year additional fee to WordPress.com in order to experiment with your own podcast.)

After you’ve learned how to do a personal podcast, you’ll be ready and confident in your abilities to launch one for your business or non-profit organization. You’ll probably want to spend a little money on better recording equipment, and at that point paying the $20 to be able to podcast from your own blog will be well worth it.

But our goal at SMUG is to let you experiment with all of these tools without spending even a penny of your own money, only investing your time in the on-line education process. So please take advantage of the opportunity and start your own podcast today.

SMUG Campus in Summer

When SMUG was officially established (last January) as an on-line university providing hands-on help in learning about social media and how to practically apply these tools in businesses and other large organizations, I included some campus photos in our SMUG Facebook group.

The photos included interior shots of our turn-of-the-20th-century architecture as well as some exteriors. But let’s face, for most people Minnesota in January seems less appealing than it does with our lush spring and summer foliage, so here are a couple of videos that show our Ivy covered walls:

[youtube=http://www.youtube.com/watch?v=z_9aS2e8f1g]

And our Oak-shrouded “Old Main” campus, including a preview of SMUG’s North Annex (a.k.a. Aase family garage), which is under construction and will include “classroom” space on the second level.

[youtube=http://www.youtube.com/watch?v=RgI43vHL6wo]

By the way, if any philanthropists are interested in funding the SMUG campus expansion, your generosity may be appropriately recognized through the facility naming. 😉

Podcasting 107: Posting Your Podcast Episode

Here is a slidecast with audio showing and telling the steps involved in posting an audio file to a wordpress.com blog. Please check out the prerequisites in the Podcasting curriculum to prepare you for creating your first podcast episode.


Now that you’ve seen how it’s done, it’s time for you to join the fun.

Assignments:

  1. Create and prepare an audio file using Audacity and iTunes (See Podcasting 103 and 104 for instructions.)
  2. Get your own wordpress.com blog if you haven’t started one already, or at least get a username so I can add you as an author for the SMUG Podcast Blog.
  3. Ask to be added as an author, and tell me the title you would like to use for your podcast.
  4. Create a new post that includes your audio file.
  5. Post the link to your post in the comments below.
  6. Get ready for Podcasting 108, 109 and 110 which will tell you how to subscribe to your podcast, enhance your feeds and promote your podcast’s existence.

Updated: The file type Toby had sent me was a .m4a, which I could play in iTunes but which doesn’t appear to be a type recognized for podcasts. I will try to get this as an mp3 so we can move to the next stage.

Still Later: I converted Toby’s file to an mp3 using iTunes, and now it works. In Podcasting 108 I will show you how to subscribe to your podcast (or Toby’s), and where the information you put in the blog post appears in iTunes.

ALI Social Media Summit Highlights

Today I attended the Advanced Learning Institute’s Social Media Summit at the Hyatt Regency in Chicago, and presented a case study on our social media efforts at Mayo Clinic.

Chairman Michael Rudnick gave a good overview, Andy Sernovitz of GasPedal did his usual great presentation, and we also heard from Patty Crowley of Johnson & Johnson on the new intranet portal J&J has launched for its IT employees, and from Jeremy Lasich, the Deputy Director for Communications Fairfax County, Virginia. I will have a follow-up post about Jeremy’s experience, since it will be highly relevant for the group for which I am presenting a workshop tomorrow.

I had lunch with a few of the ALI participants, and Jorge from HEB said my demonstration of the Flip video camera was his most important take-away so far:

[youtube=http://www.youtube.com/watch?v=5kpZ8HWh3RY]

And just after he said that, one of our lunchmates shared her family’s Mayo Clinic story. I won’t use her name, since this story is about her Mom’s experience with Mayo Clinic (and she corrected herself afterward that the problem was carbon monoxide, not dioxide):

[youtube=http://www.youtube.com/watch?v=YZEMRPrV28s]

This all just goes to show both the power of sharing personal stories and how quick and convenient the Flip video camera is. Editing the clips was really simple, and took just a couple of minutes.

As Andy Sernovitz says, in word of mouth marketing you first need to give people something to talk about, and then make it easy for them to share. Clearly the Flip camera and YouTube are tools that make sharing easier.