Tag: YouTube

New York Trip Highlights

I’m in my hotel (Quality Hotel Times) at the end of a two-day trip to New York City. The location of the hotel was great, in that I was able to walk to all of my appointments and thereby avoid the nausea induced by NY cab rides. Tomorrow I leave at 4:15 a.m. for LaGuardia, so I’m hoping my cabbie will feel less need for the rapid acceleration and deceleration I experienced Tuesday.

One of the unexpected bonuses from my trip was getting to see a taping of the Late Show with David Letterman. Guests were Charlize Theron, Richard Belzer and Motley Crue. Other than using oxygen to metabolize carbohydrates, I don’t have a lot in common with any of them, but it was an interesting experience. Hard to imagine that people find this fulfilling, though.

Then I went to check out the Apple Store on Fifth Avenue, to return a MacBook battery that had failed 11 months into its 12-month warranty. It turned out that this store is too busy to take walk-in appointments, but it’s open 24/7, so I had to schedule an appointment at 6:40 this morning to see one of the guys at the Genius Bar. The good news is I have a replacement battery. Here’s a little shot of the store from last night when it was hopping. The design of the store is every bit as elegant as the iPod, even if the video I shot isn’t.

[youtube=http://www.youtube.com/watch?v=p9KcrBLtLMc]

After having dinner in the ESPN Zone last night, and watching both the Yankees and Mets lose in interleague play, I walked back to the hotel and caught some video of one of the big huge lighted signs in Times Square. Since this is a family-oriented blog, I decided to feature M&M’s instead of one of the less wholesome signs.

[youtube=http://www.youtube.com/watch?v=Vw6V8xh03q8]

This all just is intended to document my trip to some extent, and also to show how easy it is to do so with the Flip, YouTube and a blog.

Over the Rainbow and A Wonderful (Digital) World

This morning before we started a big department-wide meeting at work, this song was being played, and it drove me nuts. I love this version of “Over the Rainbow” and I knew I had heard it in a film or on a TV show, but I couldn’t remember where.

[youtube=http://www.youtube.com/watch?v=2A2Jt4WOxN8]

Thankfully, searches in iTunes and through Google reminded me fairly quickly that this had been used in LOST. I remembered how much I liked it, and listened to it again a couple of times.

So it was kind of eerie to read in the YouTube comments on this video tonight that it had been played at the end of the memorial service for Tim Russert earlier today. I hadn’t thought of this song for several months.

It’s also sad to discover a musician I really like and find out his name, only to realize he died 11 years ago at the age of 38. His name was unpronounceable: Israel Kamakawiwo’ole. I guess that’s why his nickname was IZ. So while I can explore some of his music, but unfortunately there won’t be any more of it.

My, how things have changed in a generation…or actually just since about 2002. Formerly if you thought of a song you didn’t own and wanted to hear it, you called in a request on your local radio station, or had to drive to a music store and buy a full CD.

Now we can buy a single track for 99 cents on iTunes and hear it immediately…and some songs are available for free on YouTube.

So I think to myself: what a wonderful (digital) world.

Mayo Clinic YouTube Channel in the News

The Rochester (Minn.) Post-Bulletin has an article in today’s paper about Mayo Clinic’s new YouTube channel.

Here’s a snippet in which I’m quoted:

“A recently published study indicated that about 37 percent of all videos viewed online are seen through YouTube,” Aase said. “We need to put Mayo Clinic video where people can find it instead of just expecting them to come to our Web sites. But the YouTube channel does have a link to mayoclinic.org, and through that to other Mayo sites, so sharing in this way should lead to more traffic.”

The story also includes links to our Mayo Clinic “fan” page in Facebook and our podcast blog, which is a new and better way of organizing and delivering the podcasts we’ve been producing. And here’s a finishing quote that sums up the reasons behind our social media efforts:

“We think we will build awareness of Mayo by ‘word of mouse’ in the 21st century, much as word of mouth was chiefly responsible for building Mayo’s reputation in the 20th century,” he said.

I believe the article will disappear behind the Post-Bulletin‘s pay wall in a week, so if you want to read it, click here before 6/24/08.

Blogs in City and County Government

At the ALI Social Media Summit, we heard from Jeremy Lasich, the Deputy Director for Communications for Fairfax County, VA.

This was especially timely for me, since I am presenting Wednesday at the Illinois City/County Management Association’s Summer conference, at a pre-conference workshop entitled: “Everything Local Government Officials Need to Know about Blogs and Social Media.”

One of the stories Jeremy shared was about the wife of a Fairfax County school administrator ranted at a student who had called her husband at home complaining about his decision not to call a “snow day.” That story got widespread attention in the blogs, and also significant news media attention, including from ABC News on its World News webcast and from Good Morning America, along with the Washington Post.

Fairfax County has a Facebook group, a MySpace page and a YouTube channel.

I asked Jeremy to share some thoughts for the ICLMA group, and here’s what he had to say:

[youtube=http://www.youtube.com/watch?v=VIr8V0Y4Lxw]

Two issues they have so far:

  • Their IT department won’t let most county employees access these sites from their work computers.
  • Their legal department has not allowed public comments on these sites because of First Amendment issues, that if these are “official” government sites they could get in trouble if they censor or delete any comments. This doesn’t seem to be a permanent policy, but the County Attorney is at least concerned enough about it that they haven’t turned on the commenting features on these official social media sites.

At the ALI conference on Wednesday they also will be hearing from Mayor Bill Gentes of Round Lake, IL. Bill’s blog is another one the ILCMA will find interesting. I heard Bill speak just over a year ago at another ALI conference, and he was quite enthusiastic about the benefits that had come from his blogging. His blog and the story behind it is among those featured in this American City & County article.

Here is a blog from the Rockford, Mich. City Manager, and here’s an article from the Boston Globe about city government blogs. That article points out some mayoral blogs that have gone to seed, with no posts in several months. One key point to remember if you’re planning to start a blog is that most of them that fail don’t do so because of some controversy that caused them to be pulled down, but rather from slowly withering away from neglect.

I think combining a YouTube channel with a blog is a great way to make blogs both easier to maintain and more authentic. When you see someone talking on a video blog, and you can see that he or she clearly isn’t reading but is instead talking from the heart, it’s a great way to avoid being flogged for running a ghost-written flog.

I will update this post later to include my slides.

Meanwhile, if anyone has questions about local government and social media, please add them in the comments, and we will discuss them during the presentation and beyond.

This is a post I did as part of a SMUG Extension Class.

Update: Here are the slides from yesterday’s presentation.


Mass Media, Social Media and an Elf Who Got Too Jolly

When I spoke to the Ragan workshop with Shel Holtz yesterday, one of my points was how blogs and social media sites like YouTube work together with the mainstream media. Many times the fact that a story is mentioned in the mass media is what leads to it getting lots of hits on the Web. This message I got Thursday from Cindy at LifeSource, where I recently did a SMUG extension class, is a case in point:

Thank you for coming to LifeSource last week! Your talk was very interesting. I wanted to share with you something that happened to my husband this week regarding “social media” Curt is a sergeant with the MN State Patrol. A few years ago he arrested an elf…yes an elf….and the arrest made it on “You Tube” (you can find it under elf arrest). Two nights ago our phone started ringing off the hook at 11 p.m. and our friends and family said turn Jay Leno on, Curt is on the show! Well we missed it but Jay played his video! We were able to see the Leno show last night on the website and also looked at the You Tube video which went from a couple of hundred hits to over 58,000! Anyways…I thought you would appreciate that story. Have a great week! – Cindy

Here’s the “elf arrest” video that caught Jay Leno’s attention:

[youtube=http://www.youtube.com/watch?v=N3yhiXlNRjU]

This is one of the points I often stress, but perhaps not as frequently as I should. Social media and mass media work together, and often the biggest impact from social media comes when it is noticed by someone in the mainstream media.