Personalizing the Passion: Social Media, Transplant and Organ Donation

I’m in St. Louis this afternoon for the Association of Organ Procurement Organizations‘ annual meeting. If you want to see what anyone is saying about this in Twitter, use the #aopo hashtag.

Here are some other links participants might find helpful:

  1. Scott Meis and his blog, as well as the Donate Life Illinois group in Facebook.
  2. The LifeSource blog
  3. Bob’s NewHeart blog and his Facebook group
  4. Our Mayo Clinic Transplant Games 2008 activity.
  5. A post that lists our various Mayo Clinic social media platforms.
  6. The “Octogenarian Idol” post that’s gotten lots of traffic via a viral video.
  7. Finally, here’s the page that tells you the various ways you can enroll in SMUG to get hands-on social media experience, and implement the 10 steps I outline in the presentation above.

Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

One thought on “Personalizing the Passion: Social Media, Transplant and Organ Donation”

  1. Thanks for the shouts Lee, I heard the presentation went really well. Such a great group and well poised to take advantage of the social Web.

    Quick note, we tend not to use that DLI group too much. A better resource would be our page ( Alternatively, we have links to all of our social media sites at

    As an additional resource, I’ve also set up this regularly updated post that provides links to other Donate Life organizations across the social Web –

    Hope the travels are going well.


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