YouTube Playlists: Embedding and Promoting

I don’t know whether this works or not, so I’m giving it a try. That’s the great thing about a blog: You can experiment and see what works, and then modify your approach based on what you learn. And so that’s why I’m doing this as a SMUG research project, so that later I can add a fully cleaned-up post to either our Mayo Clinic News Blog or Podcast Blog. And by doing this learning in public, hopefully I’ll get some additional ideas from the SMUGgle community. I hope you’ll share those in the comments.

So here’s the issue: Mayo Clinic’s Nicotine Dependence Center has created a series of three Stop Smoking videos, such as this one I’ve embedded below:

[youtube=http://www.youtube.com/watch?v=5ewwzazHfq4]

I created a playlist too, which we’re going to feature for a time at least on the front of our Mayo Clinic YouTube channel.

But I also wanted to see whether that playlist could be embedded within WordPress.com blogs. I tried embedding below using the standard “Add Video” button, but at least in the preview it wasn’t visible.

[youtube=http://www.youtube.com/view_play_list?p=F65A784F26782AF6]

If you still can’t see it in the space immediately above now that I’ve published it, that means it still didn’t work.

YouTube does have embed codes for its playlists that would work on Blogger or Typepad (and I expect for WordPress blogs that aren’t hosted on WordPress.com). But for security reasons, WordPress.com doesn’t allow Flash widgets on its blogs, because it doesn’t want someone to upload malicious code that could bring down millions of blogs. So your users can’t view the entire playlist unless you embed each video individually.

So what’s the workaround?

I would suggest that if you’re on WordPress.com and want to highlight a YouTube playlist, you should embed one of the videos (and probably add some annotations) but then just say something like:

“Check out the whole Mayo Clinic Stop Smoking playlist on YouTube” and have it open in a new window.

YouTube playlists also can be shared directly from within YouTube by e-mail, and individual videos also can be shared through Facebook and MySpace. I guess that probably makes the annotations even more important, because they can include links to the playlist, so people who find one of the videos will also have links to the others.

I also have featured this playlist on the wall of Mayo Clinic’s Facebook page, and then I Tweeted it. I also shared on Facebook by posting it to my personal profile. I suppose I could send an update to Mayo Clinic’s fans on Facebook, but I want to be pretty judicious in how many of those I send.

I have, of course, added the Get Social series of buttons at the bottom of this post so it can be shared easily via Facebook, StumbleUpon and other networking sites. I suppose that in the post I do on the News Blog, adding these would be a good way to spread the word.

What do you think? What other methods for promoting a YouTube video playlist would you recommend?

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to FurlAdd to Newsvine

Tim Keller at Google: The Reason for God

This post doesn’t exactly fit in the course of the basic SMUG curriculum, but I hope you’ll bear with me. And at the end I promise to tie it into social media.

Tim Keller is the pastor of Redeemer Presbyterian Church, a flourishing congregation in the heart of New York City. I’ve heard him speak (not in person, but via mp3) and have appreciated and enjoyed his presentations, and today I heard both that he has written a book called The Reason for God: Belief in an Age of Skepticism, and that he had given a fascinating talk about it at Google’s headquarters, as part of the AtGoogleTalks. Here’s his Google presentation, which I understand had the biggest attendance of any for a visiting author in at least the last couple of years.

[youtube=http://www.youtube.com/watch?v=Kxup3OS5ZhQ]

If you want a taste of the argument, check out his answer (starting at about the 20:30 mark in the video and going for about 3 minutes) where he counters the conception that like the blind men each touching a different part of the elephant, all religions have a portion of the truth.

I hope that will whet your appetite, and that you’ll check out his whole presentation. Lots of others have found it worthwhile; the crowd at Google was large, and while the video hasn’t achieved Obama Girl viral status, as of this writing it has been viewed more than 48,000 times on YouTube.

Interestingly, Redeemer Presbyterian in Manhattan has more than 5,000 members, but it hasn’t grown to that point through the marketing methods of many of the megachurches. Keller’s style is low-key and extremely thoughtful. Here’s what the New York Times has to say about him and Redeemer:

Unlike most suburban megachurches, much of Redeemer is remarkably traditional. What is not traditional is Dr. Keller’s skill in speaking the language of his urbane audience….Observing Dr. Keller’s professorial pose on stage, it is easy to understand his appeal.

So what’s the social media tie?

While Keller is using a Gutenberg-era medium to make his argument in full (I’m about 85 pages into it, and it’s quite good), you’re reading about it and watching this through social media tools (YouTube and blogs) that didn’t exist a decade ago.

Back then you wouldn’t have had an opportunity to hear and see his presentation unless he or his church bought airtime on your local TV station. And if you didn’t happen to tune in at that exact time, you’d miss it. You surely couldn’t skip to the 20:30 mark and hear the answer to the blind men and the elephants.

The ability to see and hear interesting talks when it’s convenient for you (and to easily share with your friends) is an amazing benefit of social media.

And instead of raising large amounts of money to buy airtime, the message can be communicated at no charge…which enables messengers to focus on the content instead of amassing the means to distribute it.

That’s a great thing. And I hope you find Keller as thought-provoking as I have.

What My iPhone Has Replaced

I’m coming up on my two-week anniversary of getting my iPhone, and I thought it would be fun to use my iPhone to take a picture of the devices it is replacing in my coat pocket.

On the left is my Blackberry, which had my calendar and email. In the center is my 80 gig iPod, which had the advantage of carrying every bit of my music and spoken word audio. On the right is my personal cell phone.

I didn’t have a digital camera previously; now with the iPhone I have that functionality. The iPhone keyboard is a little touchier than the Blackberry and is more susceptible to typos, but the smart error correction is pretty nifty.

With the Blackberry, Web browsing was possible but intolerably slow for all but emergency situations.

I had an interesting experience this week as I was on a phone call using the ear buds, when I got a text message. I returned the text without having to leave the call. That was pretty nifty too.

Some people wish the iPhone had a video camera. Personally, as regular readers and all SMUGgles know, I prefer the Flip for video. It has a built-in USB connector for uploading video.

So if the iPhone were to add video functionality it would be OK, but it’s not a huge priority. I like the Flip because I can put it on a tripod to get better quality Web video. The iPhone is so thin and sleek that it couldn’t accommodate a tripod adapter, so without that I would just as soon leave out video capability

The really great thing about the iPhone, though, is its application platform, which enables others to add functions, like the WordPress app I’m using to write this post (and incorporating a photo from the iPhone camera).

I couldn’t have gotten the iPhone, though, if it didn’t support Exchange e-mail. This is really well done, and the calendar also synchs automatically.

As I do blog posts using the iPhone, I expect they will mostly be less text-heavy than this one. The WordPress app for iPhone is nice for mobile blogging and incorporating photos, but you can’t insert links. So I guess I would need to edit posts later from my computer to add links.

Anyway, I’m quite satisfied with my experience with iPhone. And it has been nice to lighten and unclutter my sportcoat pockets.

If you have an iPhone, I would love to hear what applications you find most helpful.