Here’s a picture from the podium at the FSHPRM Winter Workshop, where I’m just starting my presentation. If you want to join the discussion, use the #fhasmug hashtag.
Tag: Health Care
When is 137% Growth in 4 Months “Not Keeping Up?”
The highlight of this post earlier this month on Inside Facebook was that women over age 55 are the fastest growing demographic in Facebook.
While the fastest growing age group by total users is still 26-34, the number of women over 55 on Facebook grew by an astounding 175.3% since the end of September. Their male counterparts, however, weren’t able to keep up – growing by only 137.8%. The number of women over 55 on Facebook almost double the number of men over 55 on Facebook today.
It says something about the phenomenal growth of Facebook that men over 55 could increase by nearly 140 percent in just four months, and that it would be considered “not keeping up” with their female counterparts.
It’s not surprising to me that the growth among women is faster than that among men. I see that among colleagues at work, and with my wife and her friends (all of whom are well under 55, but still baby boomers.) This is particularly interesting for people involved in health care communications, since women play the primary role in family health care decisions.
If you work in health care and you’re not in Facebook yet, you should be.
The SMUG Facebook curriculum can help you get started.
Audiconference Discussion
Today I’m participating in an audio conference sponsored by Strategic Health Care Communications, entitled Blogging: Communicating and Marketing to Key Audiences. I’m looking forward to it, and to hearing what the other speakers have to say.
I will be talking about our Mayo Clinic experience, including our podcast blog, news blog, the various MayoClinic.com blogs and Sharing Mayo Clinic, which launched last week.
We will have a Q&A period as part of the audioconference, but one of the great benefits of blogging is that the conversation can continue beyond the time bounds of a conference call. So I hope you’ll share your reactions and questions in the comments below.
If you would like to connect and stay around for the long-term conversation on using social media (particularly in health care), “friend” me on Facebook, “follow” me on Twitter, or otherwise Enroll in SMUG.
If you want to chat about this subject matter in Twitter, you also can use the hashtag #healthstratchat. Might be kind of a fun demonstration during the audio conference.
Healthcare Blogging Audio Conference Next Week
On Jan. 28, I will be presenting at an audio conference entitled “Blogging: Communicating and Marketing to Key Audiences.” It’s sponsored by Strategic Healthcare Communications, and other presenters include:
- Sarah Brandon, Manager, Internal Communications, Alegent Health, Omaha, NE
- Lisa Dombro, Chief Development Officer and Vice President, Marketing, Neurologic & Orthopedic Hospital of Chicago
- Mark Gothberg, Editor, eHealthcare Strategy & Trends, Rye, NY
I’m looking forward to hearing about their experiences, too. If you’d like to join the audio conference, click here for more information.
It’s not free like SMUG, but should provide some good case studies of using blogs in healthcare communications.
Seeing Care Through Our Patients’ Eyes
Dr. Thor Sundt, a Mayo Clinic cardiovascular surgeon, gave a great presentation about a video project our cardiac surgery division did, in which they followed a patient and his family with a video camera through their entire experience. I hope to post some excerpts from his talk in an update, but for now would invite you to check out this video he showed to illustrate the importance of careful observation.
Update: Here are some video highlights of his presentation. The video experiment is at about the 2:30 mark.
[youtube=http://www.youtube.com/watch?v=W0RNTPIO_n4]
Update 2: Here’s a video from Dr. Farris Timimi that gives more background on the “One Voice” program at Mayo Clinic, and the ideas behind it.
[youtube=http://www.youtube.com/watch?v=1wMeG7fxVYk]
