Tag: healthcare

SMUGgle Interview: Aaron Hughling

I had a chance to meet Tuesday with Aaron Hughling (@aaronhughling), all-around Web guy for Scott & White Healthcare, and his colleague Rhona Williams London, who is the head of PR for Scott & White. After about a year of investigation and preparation, their system (based in Temple, TX) is getting ready to launch into Facebook, YouTube, Twitter and a couple of blogs.

Aaron and I have been interacting through Twitter and email for several months, and I met Rhona at a conference in Phoenix in June. It was great that they were in Minnesota so we could sit down for a chat among SMUGgles.

Aaron also said he’s excited to be attending, along with one or two others from Scott & White, the social media summit for healthcare Mayo Clinic is hosting with Ragan Communications in October in Scottsdale, Arizona. I’m looking forward to it, too; if you attend I believe you’ll come away both inspired to bring social media to your organization and encouraged by the examples you’ll see and hear. There’s still time to register, so I hope you’ll join us.

After our conversation, I asked Aaron if he would be willing to share some of the things he’s learned through his social media journey. Here’s what he had to say. It’s some good advice:

What lessons from your journey into social media do you think would be most helpful to others looking to get started? If you had one thing you could go back and do differently, what would it be? Or if you haven’t taken the plunge, what questions do you have?

LifeScience Alley Presentation

This morning I have the opportunity to present at a LifeScience Alley educational forum. The title of the presentation is Leveraging Social Media to Reach Customers and Improve Organizational Effectiveness: The Mayo Clinic Perspective.

Here are my slides:

LifeScience Alley Mayo Clinic Presentation

View more presentations from Lee Aase.

I’m looking forward to this presentation and the ensuing discussion, and hope the conversation will continue here.

Mayo Clinic Social Media Webcast

This afternoon I’m scheduled to present a Webcast on our Mayo Clinic experience with social media. The handout we provided to registered participants was somewhat abbreviated (leaving out some of the intermediate steps in the closing case study), and I added a few other slides after Friday morning, when I had to submit the handout.

If you haven’t yet registered for this FREE webcast, you can still do so until noon CDT today (8/4/09). Go here to join.

Here is the updated slide deck, and I’ve also included some key links below:

Mayo Clinic Social Media Webcast

View more presentations from Lee Aase.

See the Press page for some of the stories about social media in health care for which I have been interviewed, including the Forbes.com story from last week and the resulting Information Week piece from yesterday, as well as the interview with Lee Odden he published yesterday.

Our Mayo Clinic blogs include Sharing Mayo Clinic, which has links to the rest of our social media platforms, including the various blogs and our Facebook fan page, Twitter account and YouTube channel.

Here is the link to the Wall Street Journal Health Blog post that incorporated our YouTube video. Here is a recent post on the Mayo Clinic News Blog with both downloadable audio and video clips and a YouTube video. And here is the post where we embedded the “Octogenarian Idols” video.

I hope you will feel free to ask your questions or make comments either below or via the #mayoragan hashtag in Twitter.

If you’re interested in healthcare use of social media, please consider registering for this social media summit Mayo Clinic is hosting and cosponsoring with Ragan Communications. It will be at our Scottsdale, Arizona campus in early October. I think we have a strong faculty and it should be a great gathering of people with a common interest.

Please be sure to vote in the SMUG seal contest, and if you want an example of the SMUG curriculum, the Podcasting courses give you a good taste. See the front page for more of a SMUG overview.

Healthcare Social Media Events This Week

I’m taking three days off for travel this week, and look forward to a big virtual event on Tuesday and interacting in real life on Wednesday and Thursday at some interesting healthcare social media events.

  • On Tuesday, I’m going to be in Chicago for some meetings and then to present a Webinar for Ragan Communications based on our social media experience at Mayo Clinic. Registration is FREE and open until noon CDT on Tuesday, August 4, so there is still time to sign up if you’d like to join. The Webcast runs from 2-3 p.m. on Tuesday. I will be tweeting using the #mayoragan hashtag.
  • On Wednesday, I will be in Indianapolis for the Eli Lilly Web 2.0 Summit. I understand there will be about 20 outside presenters for this event, which is for Lilly employees, so I look forward to an opportunity to meet some folks face-to-face with whom I’ve previously only conversed via Twitter. Not sure what the Twitter hashtag will be, but if you follow me on Twitter (always a good idea!) you’ll discover it soon enough.
  • On Thursday, I’m in Omaha for a breakfast with the American Marketing Association’s healthcare interest group. Contact Megan O’Dea if you want more info.

The interest in social media among healthcare communicators, marketers and medical staff is extremely high right now, as this story from Forbes.com indicates. For example, I understand that more than 1,500 people have signed up for the Ragan Webinar. They aren’t all necessarily involved in healthcare; some may be from other industries. So, I’m looking forward to that “broadcast” opportunity to reach a large and widely dispersed group, but the in-person meetings will also be great, allowing more in-depth discussions.

And speaking of in-person discussions, if you’re involved in health care and interested in social media, I hope you’ll consider attending the social media summit Mayo Clinic is hosting and co-sponsoring with Ragan in October. It will be on our Mayo Clinic Scottsdale campus. I’m excited about the faculty we’ve assembled and I’m confident it’s going to be a great couple of days in which we can all learn from each other.