Healthcare Social Media Events This Week

I’m taking three days off for travel this week, and look forward to a big virtual event on Tuesday and interacting in real life on Wednesday and Thursday at some interesting healthcare social media events.

  • On Tuesday, I’m going to be in Chicago for some meetings and then to present a Webinar for Ragan Communications based on our social media experience at Mayo Clinic. Registration is FREE and open until noon CDT on Tuesday, August 4, so there is still time to sign up if you’d like to join. The Webcast runs from 2-3 p.m. on Tuesday. I will be tweeting using the #mayoragan hashtag.
  • On Wednesday, I will be in Indianapolis for the Eli Lilly Web 2.0 Summit. I understand there will be about 20 outside presenters for this event, which is for Lilly employees, so I look forward to an opportunity to meet some folks face-to-face with whom I’ve previously only conversed via Twitter. Not sure what the Twitter hashtag will be, but if you follow me on Twitter (always a good idea!) you’ll discover it soon enough.
  • On Thursday, I’m in Omaha for a breakfast with the American Marketing Association’s healthcare interest group. Contact Megan O’Dea if you want more info.

The interest in social media among healthcare communicators, marketers and medical staff is extremely high right now, as this story from indicates. For example, I understand that more than 1,500 people have signed up for the Ragan Webinar. They aren’t all necessarily involved in healthcare; some may be from other industries. So, I’m looking forward to that “broadcast” opportunity to reach a large and widely dispersed group, but the in-person meetings will also be great, allowing more in-depth discussions.

And speaking of in-person discussions, if you’re involved in health care and interested in social media, I hope you’ll consider attending the social media summit Mayo Clinic is hosting and co-sponsoring with Ragan in October. It will be on our Mayo Clinic Scottsdale campus. I’m excited about the faculty we’ve assembled and I’m confident it’s going to be a great couple of days in which we can all learn from each other.

Spreading the Word on Social Media

Over the next couple of weeks, I’ve got a full schedule of travel with conferences, panels, webinars, workshops and the like. I’ll be showing and telling about our work in social media at Mayo Clinic, and also implications and applications for others in health care and beyond. My schedule is below. Based on what I’ve seen from the registration (and speakers/panelists) at the events, I’m going to be highly stimulated by the experience. 

This week I’m going to Washington, DC on Wednesday and Thursday for the New Media Academic Summit at Georgetown University. It will be quite an experience for the Chancellor of a mythical university to interact with real-life Ph.D. professors. I’m on a Thursday afternoon panel.

Next week I’ll be in Phoenix on Monday and Tuesday at the Healthcare New Media Marketing Conference. On Wednesday afternoon I’m part of a panel sponsored by the Chicago Chapter of the American Hospital Association. On Thursday I’m participating in this free “Meet the Experts” Webinar (with @EdBennett, @JennTex and @BrianCharlonis) and then presenting to the Association of Organ Procurement Organizations’ annual meeting in St. Louis. And on Friday in St. Louis I’m doing the keynote (and a workshop) for HESCA’s 50th International Conference on Health & Science Communications.

In my spare time I plan to meet with some TV and radio station news and program directors to talk about our Mayo Clinic Medical Edge syndicated programs and news resources.

This is the most intense travel schedule I’ve had, but it just seemed to work out that these events were in reasonable proximity. And clearly we’re in a time in which the interest in social media is high, particularly in health care.

Of course I’ll be tweeting along the way, so you can follow (and participate in) the conversations. If you’re in any of these communities (or will be at any of these events) and would like to meet, drop me a note (or a Tweet).

Social Media Conferences, Panels and Tweetups

Over the next few weeks I’m going to be traveling for several conferences and presentations relating to social media. Some of these are open for additional registrations; if you can attend, I’d love to meet you. Otherwise, if you see I’m going to be in your area and would like to Tweetup, you know how to reach me.

  • On Monday, April 27, I will be in Philadelphia for a presentation on integrating social media with mass media at the annual meeting of the National Cancer Institute Public Affairs and Marketing Network.
  • Then I head to New York for some meetings on the 28th and for BlogWell on the 29th – (Registration is still open, and if you use the discount code “friendofmayo” when you register, you’ll get a $25 discount.) I got to present at BlogWell in Chicago in January, so I look forward to hearing these case studies. The Blog Council member meeting and unconference is on the 30th, also in New York City.
  • On May 7, I’ll be part of a panel at the National Press Club with Ceci Connolly of the Washington Post, George Strait of the FDA, Robin Foster of HealthDay and Bridget DeSimone of the NewsHour with Jim Lehrer. Right after that, I’ll be heading to Chicago for an afternoon presentation/workshop on social networking, and then on May 8 I will be presenting at the Ragan Corporate Communicators Conference.
  • On May 12, I’ll be in San Francisco to present at the Community 2.0 Conference.

I’ll be tweeting and blogging from all of these, and would love to get to meet SMUGgles (or even just casual readers) either at one of these events or via impromtu Tweetup. (Although I guess it’s not really “impromptu” if I’m giving you more than a week’s notice, is it?)

At any rate, I look forward to these events and the connections I’ll be making.

Blog Council Dinner in Chicago

Last night I made it back from Galena, IL, where I spoke to the ILCMA group about blogs and social media (and also played my first 9 holes of golf in a couple of years and achieved a par on the second hole, as verified by this video.)


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