Tag: Social Media

A Twitter Quote That Crushes It!

I’m listening to the audio version of Gary Vaynerchuk’s new book, Crush It!: Why NOW Is the Time to Cash In on Your Passion, and Gary just used one of the best, most direct lines about Twitter’s value I’ve heard recently:

If you’re not using Twitter because you’re in the camp that thinks it’s stupid, you’re going to lose. It’s as simple as that. It doesn’t matter if you think it’s stupid. It’s free communication, and there’s a crapload of users.

If you have sensibilities about salty language, this book may cause hypertension (figuratively speaking). He’s got some solid insights, though, backed by his experience of having applied social media profitably.

I’ll probably do a full review when I’m done, but couldn’t resist sharing this quote. So far, it seems like his book might be a good introductory text in “Why you should enroll in SMUG!”

Gary has some good examples of how social media (Twitter in particular) can help you build your personal or business brand. I think SMUG can give step-by-step help for people Gary has inspired to get into social media, but who need some how-to handholding.

SMUG Changing Lives…

…or at least one life. After the presentation I did Thursday in Minneapolis for Aging Services of Minnesota, Kris Glaros Hanson came up to me and said that my presentation to the group last September had significantly changed her career plans. I asked if she’d be willing to tell about it on camera, so here is her story:

I look forward to seeing how Kris puts her SMUG training to work on the site she will be launching, theseniorconnections.com.

If you’d like to share your SMUG experience, either your thoughts about one of my presentations or the online curriculum, please do so in the comments below. If you’d like to write a recommendation for my on LinkedIn instead, that would be great too. Here is my public profile.

And of course I welcome your constructive suggestions for improvement, too.

University Communications in the Third Millennium

I have the delightful opportunity this morning to present on social media for the Marketing and Communications Conference for Minnesota State Colleges and Universities. I’m even going to get to meet a real-life Chancellor, James McCormick. I’m thinking I might ask what it would take for me to get SMUG accredited, but a more realistic goal would be to avoid have Chancellor McCormick (or one of his colleagues) tell me it’s OK to still use the title Chancellor for my office in this tongue-in-cheek university.

I think we’ll have a lot of fun with this, and hope to post some video later from the event.

Here are the slides:

University Communications in the Third Millennium

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Meanwhile, I think it’s pretty exciting that they have a Twitter hashtag established for the conference: #madmn. Please feel free to follow a long and chime in. I’ll be getting started about 9:15 a.m. CST, just after the real chancellor gets done with his greeting.

Sacred Social Media

Because of a storm that postponed another presentation I had scheduled for today, I am instead able to meet with a local church group at noon to introduce them to social media and to invite them to think about how to apply the tools in their mission. Here’s the slide deck:

Sacred Social Media

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This one should be fun; I always introduce my 35 Social Media Theses with reference to Martin Luther and his 95 Theses, so it will be nice being in a Lutheran church, where the analogy should be particularly meaningful.

Note: If the slideshow above doesn’t go all the way to the 72nd slide, you can view the rest here.

Zurich Presentation and a 36th Thesis

Here are the slides for a presentation I’m delivering via videoconference this morning to a large gathering in Zurich, Switzerland. It’s entitled, “Why Social Media are Essential to the Future of Healthcare,” and it led me to develop a 36th thesis that may work its way into future presentations.

Zurich Presentation

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