Social Media Conferences, Panels and Tweetups

Over the next few weeks I’m going to be traveling for several conferences and presentations relating to social media. Some of these are open for additional registrations; if you can attend, I’d love to meet you. Otherwise, if you see I’m going to be in your area and would like to Tweetup, you know how to reach me.

  • On Monday, April 27, I will be in Philadelphia for a presentation on integrating social media with mass media at the annual meeting of the National Cancer Institute Public Affairs and Marketing Network.
  • Then I head to New York for some meetings on the 28th and for BlogWell on the 29th – (Registration is still open, and if you use the discount code “friendofmayo” when you register, you’ll get a $25 discount.) I got to present at BlogWell in Chicago in January, so I look forward to hearing these case studies. The Blog Council member meeting and unconference is on the 30th, also in New York City.
  • On May 7, I’ll be part of a panel at the National Press Club with Ceci Connolly of the Washington Post, George Strait of the FDA, Robin Foster of HealthDay and Bridget DeSimone of the NewsHour with Jim Lehrer. Right after that, I’ll be heading to Chicago for an afternoon presentation/workshop on social networking, and then on May 8 I will be presenting at the Ragan Corporate Communicators Conference.
  • On May 12, I’ll be in San Francisco to present at the Community 2.0 Conference.

I’ll be tweeting and blogging from all of these, and would love to get to meet SMUGgles (or even just casual readers) either at one of these events or via impromtu Tweetup. (Although I guess it’s not really “impromptu” if I’m giving you more than a week’s notice, is it?)

At any rate, I look forward to these events and the connections I’ll be making.

Twitter 130: Listening with Twitter

In Twitter 107, I compared two desktop applications for improving your Twitter interactions: Tweetdeck and Twhirl.

In this course, I will take you through a case study of what can happen when you listen and engage through Twitter.

Several months ago, I set up a Twitter search for the term “mayo clinic” and subscribed to the RSS feed. And frankly, for quite a while the feed wasn’t all that interesting. Mayo Clinic wasn’t mentioned very often on Twitter, probably because Twitter’s earliest adopters skewed younger and male, at least as compared to the typical health care consumer or decision maker.

That’s recently changed quite a bit, though, especially as Twitter has reportedly grown by 33 percent in the last month. While the Tweet volume is still nowhere near what Comcast experiences, for example, we’re at least seeing a dozen or more Mayo Clinic tweets a day. 

So as I set up my Tweetdeck to be more intentional and regular in listening on Twitter, I created one pane to monitor the “Mayo Clinic” search. (I had previously used the Twilert service, which sends you a daily email with the tweets that match your search criteria, but wanted to be more responsive than a daily email digest would allow.)

I was somewhat surprised last Sunday night to see the following Tweet from a gentleman named Tom Vanderwell, who goes by @tvanderwell on Twitter:


I wasn’t sure what to make of this. Was that a negative comment or a positive one? So I replied to Tom’s Tweet with:


Much to my relief, Tom’s response was:


After clicking through to Tom’s Twitter profile, I found out he was from Grand Rapids, Michigan. As we exchanged replies and eventually direct messages, I mentioned that I was going to be at a conference in Grand Rapids this Wednesday. It turns out the convention was right across the street from his office, so we arranged for a real-life meeting Wednesday morning (a picture from which I posted, of course, using Twitpic).

Share photos on twitter with Twitpic

In a future post I will profile Tom and how he’s using social media in his mortgage banker business, particularly with his Straight Talk about Mortgages and Real Estate blog. But for now, let me just say that we had a delightful conversation and were able to connect in a way that wouldn’t have been possible without Twitter. 

What’s your favorite example of a Tweetup? When have you been able to meet someone in real life, either a brand-new friend you made through social media, or someone you’ve known virtually for a while but only later got to meet face to face?