Health Care | Social Media University, Global (SMUG)

Twitter 152: Tweetcamp III

Here are the slides and the video Webcast window for Tweetcamp III (#tweetcamp3), which will be held Monday, July 13, 2009 from 3-4 EDT. Please note that the video window will not be live until the time of the program, but you may preview the slides if you wish.

Update 4:30 p.m. CDT July 13: We had some technical difficulties with uStream.tv (I’m fairly certain they were related to our firewall) so we had to do Tweetcamp III via phone conference instead of Webcast. I will probably do did an encore (or take a Mulligan) tonight from home that you can see below.

Update 7:30 p.m. CDT July 13: Hit play on the video below, and then you can follow along as I narrate the slides.

Tweetcamp III

View more documents from Lee Aase.

Here is the video window:

Credits:

Shwen Gwee (@shwen) coined (to the best of my knowledge) the phrase “Tweet Cred.” A term that needs no explanation. It’s just perfect.
Thanks to @vmontori @2healthguru @mrstreme @kamichat for providing real-time feedback during my first uStream.tv experiment. If we get the audio level right in Tweetcamp, it will be because of their help.
In addition to those listed above (and @EdBennett, @LeeAase and @MayoClinic), here’s a baker’s dozen of additional health-related Tweeps you might want to consider following to get started in Twitter: @danamlewis, @MeredithGould, @DaphneLeigh, @tstitt, @stephaniethum, @healthblawg, @consultdoc, @lsaldanamd, @crgonzalez, @brendafinkle, @mkmackey, @HealthSocMed, @ReedSmith. As you see who they are re-tweeting, you’ll discover even more interesting people to follow.
Finally, clicking this link to see the #tweetcamp3 chatter will identify some others with shared interests. After all, you all participated in the same event.

I welcome your feedback, either in the comments below or via a tweet using the #tweetcamp3 hashtag.

FREE Ragan Webinar on Mayo Clinic Social Media

On Tuesday, August 4, I’m going to be presenting a free webinar, sponsored by Ragan Communications, on our Mayo Clinic social media experience.

The webinar was announced this morning, and Ragan CEO Mark Ragan tweeted this afternoon that the response has been strong:

I have no idea what kind of record is in the making, or what the old record might be, but if you’re interested I hope you will sign up to join us. Please pass this along to anyone you think might find it helpful.

Guy Kawasaki Social Media Interview

I was honored a few weeks ago when someone I greatly admire, Guy Kawasaki, did a blog post highlighting one of my presentations about Mayo Clinic’s use of social media on the American Express Open Forum. Apparently he had seen it on Slideshare.net and thought it was worth passing along.

I’ve been a fan of Guy’s ever since I read Selling the Dream in the early 90s. He was the original Macintosh software evangelist, who led the effort to get developers to write software for a computer that didn’t yet exist, and that was going against the IBM juggernaut. As a Mac guy, you might even say he was a hero to me.

So I was pretty jazzed when he included my presentation in his blog post, and even more excited when he said he wanted to do something more in-depth to fill in the gaps that you don’t necessarily get looking at a series of slides. He posted that interview (which we did by email) today on the American Express site, and linked to it from How to Change the World, his personal blog.

I’ve learned a lot from Guy over the years, both from his books and his blog. I especially appreciate his tips on doing good pitches and speeches, and how to be a good panelist (although he puts it less delicately). I try to incorporate his lessons into everything I do in public speaking and forums.

So while he hasn’t actually heard me speak, I’m honored that he liked my slides, and it’s been great getting a chance to interact with him by email. I hope you find our conversation useful.

Personalizing the Passion: Social Media, Transplant and Organ Donation

I’m in St. Louis this afternoon for the Association of Organ Procurement Organizations‘ annual meeting. If you want to see what anyone is saying about this in Twitter, use the #aopo hashtag.

Personalizing the Passion

View more presentations from Lee Aase.

Here are some other links participants might find helpful:

Scott Meis and his blog, as well as the Donate Life Illinois group in Facebook.
The LifeSource blog
Bob’s NewHeart blog and his Facebook group
Our Mayo Clinic Transplant Games 2008 activity.
A post that lists our various Mayo Clinic social media platforms.
The “Octogenarian Idol” post that’s gotten lots of traffic via a viral video.
Finally, here’s the page that tells you the various ways you can enroll in SMUG to get hands-on social media experience, and implement the 10 steps I outline in the presentation above.

Phoenix Health Care New Media Conference Presentation

Here is the presentation I’m scheduled to deliver this morning at the Q1 Productions conference in Phoenix:

Integrating Social Media and Mass Media for Maximum PR and Marketing Results

View more presentations from Lee Aase.

Here are a few of the relevant links to some of our Mayo Clinic sites, including our News Blog, Podcast Blog, YouTube channel, Facebook page, Twitter account and Sharing Mayo Clinic.

Please feel free to follow me on Twitter, add me as a Facebook friend or subscribe to my Friendfeed if you’d like to stay in touch. More details about becoming a SMUGgle are available on the Enroll Now page.