Health Care | Social Media University, Global (SMUG)

Seeing Care Through Our Patients’ Eyes

Dr. Thor Sundt, a Mayo Clinic cardiovascular surgeon, gave a great presentation about a video project our cardiac surgery division did, in which they followed a patient and his family with a video camera through their entire experience. I hope to post some excerpts from his talk in an update, but for now would invite you to check out this video he showed to illustrate the importance of careful observation.

Update: Here are some video highlights of his presentation. The video experiment is at about the 2:30 mark.

[youtube=http://www.youtube.com/watch?v=W0RNTPIO_n4]

Update 2: Here’s a video from Dr. Farris Timimi that gives more background on the “One Voice” program at Mayo Clinic, and the ideas behind it.

[youtube=http://www.youtube.com/watch?v=1wMeG7fxVYk]

Patient Voice in Health Care

Today I’m participating in an event for patients, family members and health care professionals at Mayo Clinic in Rochester. It’s called “The Voice of the Patient in Harmony with Care: Safety Through Patient and Provider Partnerships.” My presentation, which I’m giving at 9:30 a.m. and 12:45 p.m., is entitled, “The Internet and Partnership Communication Opportunities of the Future.”

I’m embedding the slides from my presentation here, and including some key links below. I would appreciate any comments, questions or other feedback from the participants, and of course if any want to become SMUGgles, you’re completely welcome.

Here is our Mayo Clinic Podcasts blog, including the posts on POTS and Niemann-Pick Disease Type C.
Here is our Mayo Clinic page in Facebook, and the Organ Transplant group, as well as the Mayo Clinic-sponsored CarePages service.

Here is our Mayo Clinic YouTube channel, as well as one of the patient story videos from Rhonda King.

[youtube=http://www.youtube.com/watch?v=AFYiaMuZY4g]

This is the link, I believe, to the Long QT group on Yahoo that she mentioned.

Those who want to learn more about social media can enroll in SMUG, or just start with the Core Courses or the Facebook curriculum.

Please feel free to engage here in the comments, and discuss how these powerful tools could help meet important communication needs in the patient/provider relationship.

Video and Audio Podcasting in Healthcare

On Thursday I will have the pleasure of participating in a webinar sponsored by Health Resources Online, called “How Healthcare Organizations Are Using Video and Audio Podcasting To Engage the Community, Drive Loyalty and Facilitate Patient Education.”

Kind of a catchy title, huh?

I will be discussing our Mayo Clinic experience, particularly in podcasting and web video. My fellow presenters will be Elizabeth Tracey from Johns Hopkins and Dr. Grayson Wheatley, a cardiovascular surgeon from Arizona Heart Institute and CVMD.org.

I look forward to hearing what Elizabeth and Dr. Wheatley have to share. You can get more information or register for the webinar here.

YouTube Playlists: Embedding and Promoting

I don’t know whether this works or not, so I’m giving it a try. That’s the great thing about a blog: You can experiment and see what works, and then modify your approach based on what you learn. And so that’s why I’m doing this as a SMUG research project, so that later I can add a fully cleaned-up post to either our Mayo Clinic News Blog or Podcast Blog. And by doing this learning in public, hopefully I’ll get some additional ideas from the SMUGgle community. I hope you’ll share those in the comments.

So here’s the issue: Mayo Clinic’s Nicotine Dependence Center has created a series of three Stop Smoking videos, such as this one I’ve embedded below:

[youtube=http://www.youtube.com/watch?v=5ewwzazHfq4]

I created a playlist too, which we’re going to feature for a time at least on the front of our Mayo Clinic YouTube channel.

But I also wanted to see whether that playlist could be embedded within WordPress.com blogs. I tried embedding below using the standard “Add Video” button, but at least in the preview it wasn’t visible.

[youtube=http://www.youtube.com/view_play_list?p=F65A784F26782AF6]

If you still can’t see it in the space immediately above now that I’ve published it, that means it still didn’t work.

YouTube does have embed codes for its playlists that would work on Blogger or Typepad (and I expect for WordPress blogs that aren’t hosted on WordPress.com). But for security reasons, WordPress.com doesn’t allow Flash widgets on its blogs, because it doesn’t want someone to upload malicious code that could bring down millions of blogs. So your users can’t view the entire playlist unless you embed each video individually.

So what’s the workaround?

I would suggest that if you’re on WordPress.com and want to highlight a YouTube playlist, you should embed one of the videos (and probably add some annotations) but then just say something like:

“Check out the whole Mayo Clinic Stop Smoking playlist on YouTube” and have it open in a new window.

YouTube playlists also can be shared directly from within YouTube by e-mail, and individual videos also can be shared through Facebook and MySpace. I guess that probably makes the annotations even more important, because they can include links to the playlist, so people who find one of the videos will also have links to the others.

I also have featured this playlist on the wall of Mayo Clinic’s Facebook page, and then I Tweeted it. I also shared on Facebook by posting it to my personal profile. I suppose I could send an update to Mayo Clinic’s fans on Facebook, but I want to be pretty judicious in how many of those I send.

I have, of course, added the Get Social series of buttons at the bottom of this post so it can be shared easily via Facebook, StumbleUpon and other networking sites. I suppose that in the post I do on the News Blog, adding these would be a good way to spread the word.