Category: Social Media

Life-Saving Video Goes Viral, Gets Press Coverage

Last week, I got a direct-message tweet from Amber Smith (@AmberSmith), a reporter from Syracuse, NY. I had met Amber previously (because of Twitter) and we have interacted via Twitter, and she was tweeting because she had seen some chatter about one of our Mayo Clinic videos being among the most-tweeted videos on Twitter. It’s about continuous chest compressions, a kind of CPR that doesn’t involve mouth-to-mouth.

I have embedded that video below, but here’s the link to the in-depth story Amber did for Syracuse.com, as well as the sidebar about the viral phenomenon with this video (most of the nearly 3 million combined views as of this moment have been from a copy the Arizona Department of Health Services uploaded) and a post with more links to relevant research papers on Amber’s personal blog.

This story is another example of both Thesis 9 and Thesis 33. The original video was produced as part of our Mayo Clinic Medical Edge news program for television stations, and the story ran in 2008. Now, because of the power of social media, it has gone viral, which has led to more mainstream news coverage, which will undoubtedly increase the YouTube traffic. And as a result, more people who are untrained in mouth-to-mouth CPR will be aware of the continuous chest compressions alternative.

I hope you will take a couple of minutes to watch the video above, and also to read Amber’s story. Then I hope you will share this post (or the video) with your friends via email, or Facebook, or Twitter, or however you like to spread the word.

SMUG Changing Lives…

…or at least one life. After the presentation I did Thursday in Minneapolis for Aging Services of Minnesota, Kris Glaros Hanson came up to me and said that my presentation to the group last September had significantly changed her career plans. I asked if she’d be willing to tell about it on camera, so here is her story:

I look forward to seeing how Kris puts her SMUG training to work on the site she will be launching, theseniorconnections.com.

If you’d like to share your SMUG experience, either your thoughts about one of my presentations or the online curriculum, please do so in the comments below. If you’d like to write a recommendation for my on LinkedIn instead, that would be great too. Here is my public profile.

And of course I welcome your constructive suggestions for improvement, too.

University Communications in the Third Millennium

I have the delightful opportunity this morning to present on social media for the Marketing and Communications Conference for Minnesota State Colleges and Universities. I’m even going to get to meet a real-life Chancellor, James McCormick. I’m thinking I might ask what it would take for me to get SMUG accredited, but a more realistic goal would be to avoid have Chancellor McCormick (or one of his colleagues) tell me it’s OK to still use the title Chancellor for my office in this tongue-in-cheek university.

I think we’ll have a lot of fun with this, and hope to post some video later from the event.

Here are the slides:

University Communications in the Third Millennium

View more presentations from Lee Aase.

Meanwhile, I think it’s pretty exciting that they have a Twitter hashtag established for the conference: #madmn. Please feel free to follow a long and chime in. I’ll be getting started about 9:15 a.m. CST, just after the real chancellor gets done with his greeting.

Sacred Social Media

Because of a storm that postponed another presentation I had scheduled for today, I am instead able to meet with a local church group at noon to introduce them to social media and to invite them to think about how to apply the tools in their mission. Here’s the slide deck:

Sacred Social Media

View more presentations from Lee Aase.

This one should be fun; I always introduce my 35 Social Media Theses with reference to Martin Luther and his 95 Theses, so it will be nice being in a Lutheran church, where the analogy should be particularly meaningful.

Note: If the slideshow above doesn’t go all the way to the 72nd slide, you can view the rest here.

Examples of Social Media in CME?

I met with a group today interested in seeing how we could use social media tools for Continuing Medical Education (CME), which is now called Continuous Professional Development. Someone asked what is being done at other centers, so as a demo of the power of social media, I said I would use social tools to ask the crowd for some answers and examples.

Please post your examples in the comments below.