Apple Neutralizing Windows Advertising

I saw this great new Mac ad during the baseball playoffs last night, with Apple counter-punching on the Windows $300 million ad campaign:

[youtube=http://www.youtube.com/watch?v=MimCZikP8cY]

It was interesting that recent Windows ads used a PC look-alike to complain about stereotypes in the Mac ads.

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Blogwell Next Week in San Jose

Through my role at Mayo Clinic, I am a member of the Blog Council, and next week we’re hosting an event called BlogWell. The senior execs in charge of social media from these companies are scheduled to speak:

  • Cisco Systems
  • Graco
  • The Home Depot
  • Intel
  • Kaiser Permanente
  • UPS
  • Walmart
  • Wells Fargo

They are going to be presenting case studies on how they do corporate social media, and talking about these topics:

  • Social media ROI
  • Obtaining management buy-in
  • Monitoring the conversation
  • Disclosure
  • Legal issues
  • Video blogging
  • Internal blogging
  • Branding
  • Creating great content
  • Participating in the conversation
  • Blogging in regulated industries
  • Engaging detractors
  • Dealing with negative word of mouth
  • BtoB blogging

The cost of the event is $200. I’m bummed that I won’t be able to attend myself because of a previous family commitment, but one of my Mayo colleagues will be joining the fun. If you’re based near San Jose or can get there on the 28th, I think you’d find this event well worth it.

Here is where you register.

Blogging 205: 5 Easy Steps to a Poll on Your Blog

As I was writing this post at the Ragan conference at SAS, I noticed a new orange button as part of the “Add media” toolbar.

So naturally I “moused over” to see what it was…

Cool!

So here is a series of screen shots as I went step-by-step through the five-step process.

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A Gem of the Theme

As I was helping Dad with customizing the blog he and his fellow local Republican activists are starting, I spent some time browsing through the free themes available on WordPress.com. That got me thinking I should give SMUG a facelift, so I experimented with a few themes and settled on Sapphire.

I like it because the links stand out better, in a different color than the surrounding text.

It’s really easy to apply different themes, which is a way to get a new look without paying for the Custom CSS upgrade (and without having to know how to edit CSS!)

What do you think of the new look?

Another Reason I Love My iPhone

My Dad just got a Garmin GPS and is amazed at how great it is.

I just traveled to North Carolina and used the Map program with Location Services enabled to provide the same functionality.

It illustrates how the iPhone has some limitations, but still has amazing versatility.

Unlike the Garmin, the iPhone map program doesn’t give audible turn-by-turn directions. It also is somewhat less precise, in that it sometimes had my current location mapped to the other side of the interstate.

But the GPS functionality comes at no extra cost, while the Garmin obviously involves extra expense. And you don’t need to remember to move the iphone from one car to another since it’s always with you.

Likewise, the iphone camera doesn’t have 8 megapixel resolution, but it’s really functional and beats carrying an extra device.

And being able to write blog posts (including photos) during a 3-hour airport layover is an extra bonus.

It’s like buying a computer instead of an xbox or PS3. The dedicated consoles have higher performance in their narrow applications, but they’re less versatile.

I’m a big fan of versatility.