Tag: Mayo Clinic

Guy Kawasaki Social Media Interview

I was honored a few weeks ago when someone I greatly admire, Guy Kawasaki, did a blog post highlighting one of my presentations about Mayo Clinic’s use of social media on the American Express Open Forum. Apparently he had seen it on Slideshare.net and thought it was worth passing along.

I’ve been a fan of Guy’s ever since I read Selling the Dream in the early 90s. He was the original Macintosh software evangelist, who led the effort to get developers to write software for a computer that didn’t yet exist, and that was going against the IBM juggernaut. As a Mac guy, you might even say he was a hero to me.

So I was pretty jazzed when he included my presentation in his blog post, and even more excited when he said he wanted to do something more in-depth to fill in the gaps that you don’t necessarily get looking at a series of slides. He posted that interview (which we did by email) today on the American Express site, and linked to it from How to Change the World, his personal blog.

I’ve learned a lot from Guy over the years, both from his books and his blog. I especially appreciate his tips on doing good pitches and speeches, and how to be a good panelist (although he puts it less delicately). I try to incorporate his lessons into everything I do in public speaking and forums.

So while he hasn’t actually heard me speak, I’m honored that he liked my slides, and it’s been great getting a chance to interact with him by email. I hope you find our conversation useful.

Personalizing the Passion: Social Media, Transplant and Organ Donation

I’m in St. Louis this afternoon for the Association of Organ Procurement Organizations‘ annual meeting. If you want to see what anyone is saying about this in Twitter, use the #aopo hashtag.

Personalizing the Passion

View more presentations from Lee Aase.

Here are some other links participants might find helpful:

  1. Scott Meis and his blog, as well as the Donate Life Illinois group in Facebook.
  2. The LifeSource blog
  3. Bob’s NewHeart blog and his Facebook group
  4. Our Mayo Clinic Transplant Games 2008 activity.
  5. A post that lists our various Mayo Clinic social media platforms.
  6. The “Octogenarian Idol” post that’s gotten lots of traffic via a viral video.
  7. Finally, here’s the page that tells you the various ways you can enroll in SMUG to get hands-on social media experience, and implement the 10 steps I outline in the presentation above.

Phoenix Health Care New Media Conference Presentation

Here is the presentation I’m scheduled to deliver this morning at the Q1 Productions conference in Phoenix:

Integrating Social Media and Mass Media for Maximum PR and Marketing Results

View more presentations from Lee Aase.

Here are a few of the relevant links to some of our Mayo Clinic sites, including our News Blog, Podcast Blog, YouTube channel, Facebook page, Twitter account and Sharing Mayo Clinic.

Please feel free to follow me on Twitter, add me as a Facebook friend or subscribe to my Friendfeed if you’d like to stay in touch. More details about becoming a SMUGgle are available on the Enroll Now page.

Rochester Area Quality Council Presentation

Here is the presentation I’m delivering this morning to the Rochester Area Quality Council, a local affiliate of the Minnesota Council for Quality.

Engaging Your Customers (and finding new ones) Through Social Media 

View more presentations from Lee Aase.

I look forward to a great discussion, as I understand the registration for the session (and therefore the interest in the topic) is strong. I will be tweeting about it using the #raqc hashtag. I invite you to follow the discussion there (although I’m not sure how much live-tweeting there will be), or share your comments and questions below.

My presentation is from 7:50 to 9 a.m. CDT, so your related tweets during that time would help to demonstrate the power of social media.