Create a Twitter account for your association, if only for defensive purposes. Use Twitterfeed to automatically tweet.
I think that was fine, as far as it went, and I think it is an essential step. But in the last two months I have seen immense potential for beneficial engagement by actively becoming involved with Twitter at the organizational level. It needs to be more than just a defensive measure.
I see Twitter being valuable not just for communication with members, but also for outreach to people who share your organization’s goals but may not yet be members. I believe it’s really worth your time to understand it, and to that end recommend the SMUG Twitter curriculum (or for an overview, going through the #tweetcamp2 course, for which the slides and accompanying videos from the Webcast archive are embedded below.)
The highlight of this post earlier this month on Inside Facebook was that women over age 55 are the fastest growing demographic in Facebook.
While the fastest growing age group by total users is still 26-34, the number of women over 55 on Facebook grew by an astounding 175.3% since the end of September. Their male counterparts, however, weren’t able to keep up – growing by only 137.8%. The number of women over 55 on Facebook almost double the number of men over 55 on Facebook today.
It says something about the phenomenal growth of Facebook that men over 55 could increase by nearly 140 percent in just four months, and that it would be considered “not keeping up” with their female counterparts.
It’s not surprising to me that the growth among women is faster than that among men. I see that among colleagues at work, and with my wife and her friends (all of whom are well under 55, but still baby boomers.) This is particularly interesting for people involved in health care communications, since women play the primary role in family health care decisions.
If you work in health care and you’re not in Facebook yet, you should be.
Today I’m participating in an event for patients, family members and health care professionals at Mayo Clinic in Rochester. It’s called “The Voice of the Patient in Harmony with Care: Safety Through Patient and Provider Partnerships.” My presentation, which I’m giving at 9:30 a.m. and 12:45 p.m., is entitled, “The Internet and Partnership Communication Opportunities of the Future.”
I’m embedding the slides from my presentation here, and including some key links below. I would appreciate any comments, questions or other feedback from the participants, and of course if any want to become SMUGgles, you’re completely welcome.