Integrating Social Media in Your Hospital’s Communications

I’m presenting today at the Iowa Society for Healthcare Marketing and Public Relations Spring Conference in Des Moines. I believe this is the third time I’ve been with this group, and so I’m looking forward to sharing some new material and perspectives. Here are my slides:

I welcome your questions and comments. And if you would like to pursue deeper exploration of this material, our Mayo Clinic Center for Social Media Social Media Residency program provides a day-long immersion. The next session is May 12 in Rochester.

 

Enhanced by Zemanta

Twitter: Social Media’s Gateway Drug

I’m doing the second in a series of adult education workshops through a grant with Rochester Community and Technical College today. The last session was a social media overview. Here are the slides from the Twitter crash course:

Enhanced by Zemanta

Social Media: What’s all the Fuss?

Today I am starting a monthly series of two-hour sessions on social media organized through Rochester Community and Technical College. I hope the participants will find the series encouraging and empowering as they explore ways they can use social media tools personally and professionally.

Below are the slides from my first presentation, which will introduce many of the important social platforms and also sets the stage for sessions to be held over the next three months. Because I move quickly through the slides, I want to have them available for review here. Many of the slides include links to relevant sites or examples.

If you have questions or comments on any of the material, let’s discuss in the comments below.

Sparking Innovation in South Carolina

I’m in Charletson today for the Medical University of South Carolina (MUSC) 16th Annual Healthcare Leadership conference, during which I will be part of a panel called “Employing Social Media to Build Customer Satisfaction & Community Outreach.” Our moderator is Jessica Munday and my fellow panelist is Elissa Nauful.

The conference theme is Sparking Innovation, so I’m glad to be able to share our Mayo Clinic experience with social media. Here are my slides:

Note that all of the links in the presentation above are clickable and will take you to the referenced resources.

For those wanting to get more involved, here are three helpful next steps:

  1. Create your free Guest account in our Mayo Clinic Social Media Health Network.
  2. Explore some of the free curriculum offerings (listed in bold or italic)
  3. If you’d like to join with us in Bringing the Social Media Revolution to Health Care, check out the membership options.

I welcome your comments or questions below.

Colon Cancer Alliance Presentation

I’m in Miami this morning for the Colon Cancer Alliance National Conference. Below are the slides I will be presenting.

One of the things I’m excited to share with this group is the Patient Advocate Associate memberships as well as the free guest accounts we now have available in the Social Media Health Network.

I look forward to the discussion!