Advisory Board Series spells out Rules of Social Media

I was honored last month to be interviewed for a week-long series by The Advisory Board Company called “Rules of Social Media” for their Daily Briefing Blog. I was in the Monday, Wednesday and Thursday posts, with colleagues from some other institutions featured on Tuesday and Friday. I think the series has some good nuggets, so check out the articles and let me know what you think.

Monday: Rules of social media: Define your target audience

Tuesday: Rules of social media: Let your patients tell their stories.

Wednesday: Rules of social media: Get onboard with a hospital blog.

Thursday: Rules of social media: Master the metrics.

Friday: Rules of social media: Sustain a two-way conversation.

 

A Fresh Look at Social Media

I’m in Orlando today for a presentation to FSHPRM, which is the public relations and marketing group affiliated with the Florida Hospital Association. I’ve spoken to this group a couple of times previously, the last time being in February 2009. It’s fun to look back at what I was saying then, and how far we have progressed.

Here are my slides for this morning’s presentation:

I’m organizing this presentation a little differently from what I’ve done in the last couple of years, and also adding some new material. What do you think?

HCSM Review #32 Call for Submissions: Patient Empowerment Edition

SMUG is again hosting the Health Care Social Media Review, the blog carnival focused on health care social media, curating some of the latest stories, research and resources shared by colleagues.

Because the financial cost of blogging and using social networking platforms is typically zero (or close to it), and because these tools enable people overcome barriers of time and space and to make connections, they have great potential to help patients find their voice. In Issue 32 of the HCSM Review, we’re looking for great stories of how patients are taking advantage of social tools to gain knowledge and find support.

Health Care Social Media Review

To submit your post:

Email a link to your post or posts (no more than two submissions per author) by  6 p.m. EDT on July 15.

Format your submission email as follows:

  • Email Subject Line: HealthCare SocialMedia Review
  • Blog Title:
  • Blog URL:
  • Post Headline:
  • Permanent link to post:
  • Your Name: Name, Username, Nickname, or Pseudonym
  • Description or brief excerpt:

You also may submit your entry online at Blog Carnival HQ. Learn more about the HCSM Review by visiting HealthWorks Collective or follow @healthworkscollectiv on Twitter.

We look forward to your posts!

Presenting at the Benedictine Development Symposium

This morning I am in Schuyler, Nebraska doing a presentation for the Benedictine Development Symposium. It seems Kathy Caudill had seen me at the Association Forum of Chicagoland in late 2007, which was the inspiration for Lines from Lee becoming SMUG. She’s been a SMUGgle almost literally from Day One.

Here are the slides I’m presenting today:

I’m also going to be doing a Tweetcamp later this morning, so here are the slides for that:

Social Media Medicine on CBS Local New York

The CBS TV affiliate in New York City ran a lengthy story late last month featuring a member of our Mayo Clinic Center for Social Media External Advisory Board.

Howard Luks, M.D. (@HJLuks), an orthopedic surgeon, and one of his patients were profiled in this piece:

A nice story helping to raise the profile of social media in health care.