Healthcare Social Media Events This Week

I’m taking three days off for travel this week, and look forward to a big virtual event on Tuesday and interacting in real life on Wednesday and Thursday at some interesting healthcare social media events.

  • On Tuesday, I’m going to be in Chicago for some meetings and then to present a Webinar for Ragan Communications based on our social media experience at Mayo Clinic. Registration is FREE and open until noon CDT on Tuesday, August 4, so there is still time to sign up if you’d like to join. The Webcast runs from 2-3 p.m. on Tuesday. I will be tweeting using the #mayoragan hashtag.
  • On Wednesday, I will be in Indianapolis for the Eli Lilly Web 2.0 Summit. I understand there will be about 20 outside presenters for this event, which is for Lilly employees, so I look forward to an opportunity to meet some folks face-to-face with whom I’ve previously only conversed via Twitter. Not sure what the Twitter hashtag will be, but if you follow me on Twitter (always a good idea!) you’ll discover it soon enough.
  • On Thursday, I’m in Omaha for a breakfast with the American Marketing Association’s healthcare interest group. Contact Megan O’Dea if you want more info.

The interest in social media among healthcare communicators, marketers and medical staff is extremely high right now, as this story from indicates. For example, I understand that more than 1,500 people have signed up for the Ragan Webinar. They aren’t all necessarily involved in healthcare; some may be from other industries. So, I’m looking forward to that “broadcast” opportunity to reach a large and widely dispersed group, but the in-person meetings will also be great, allowing more in-depth discussions.

And speaking of in-person discussions, if you’re involved in health care and interested in social media, I hope you’ll consider attending the social media summit Mayo Clinic is hosting and co-sponsoring with Ragan in October. It will be on our Mayo Clinic Scottsdale campus. I’m excited about the faculty we’ve assembled and I’m confident it’s going to be a great couple of days in which we can all learn from each other.

HeSCA Social Media Presentation

Last Friday I had the opportunity to give a two-part presentation to HeSCA, and its 50th International Conference on Health & Science Communications. The first part was an overview entitled, “Why Social Media are Essential to the Future of Health and Science Communication” and the second was a hands-on workshop on Twitter and 10 steps to getting started with social media, first as an individual and then as an organization. Here, as I promised the group, are the slides:

I appreciated the opportunity to share with HeSCA, and look forward to feedback and to answering any questions here.

My Ragan/SAS Presentation

Here’s the presentation I’m scheduled to give this afternoon at the Ragan Communications conference, Corporate Communications in a Web 2.0 World.

Updated: Shel Holtz is liveblogging the conference on his blog.

Here’s the information about how you can enroll in SMUG. I would appreciate any comments or questions from those participating in the session. Let’s continue the conversation in the comments below. You also can leave a recommendation on LinkedIn, or “friend” me on Facebook (be sure to mention that you attended the Ragan conference.)

Here are links to our:

Mayo Clinic News Blog

Mayo Clinic YouTube Channel

Mayo Clinic Podcast Blog

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Facebook 103: Facebook Friend Etiquette

In the 1960s, when I was too young to be in on all the rebellion, the anti-war protesters had a slogan expressing wariness of all those who had begun their fourth decade: “Never trust anyone over 30.”

For those of us who are now among the thirtysomethings and above, here’s a general rule of Facebook etiquette I follow with few exceptions:

“Never friend anyone under 30.”

I still accept friend requests from youngsters, but I let them initiate the connection. Especially since I’m a grandpa I don’t want to unsettle the younger Facebook crowd. I don’t want teenagers wondering “Who’s this old guy who wants to be my friend?”

If you’re old enough to know better, I’d recommend the same rule for you.

Some other helpful hints:

  1. Do invite people in your e-mail address book to be your Facebook friends. If you use Web-based services like Gmail or Hotmail, it’s an easy process. We’ll cover how to do it in a future course. The benefit of adding people as Facebook friends is you can retain contact with them even as they change jobs (and consequently their e-mail addresses.) Their Facebook profiles will stay the same, though, and they will likely update them with their new e-mail to stay in touch.
  2. Do use Facebook Friend Lists to group your friends, as described in Facebook 210. You can assign varying levels of privacy for personal, family or professional friends. Besides the enhanced privacy settings, it also makes it easier for you to send a quick message to a group with a common interest. A person can be on more than one of your lists.
  3. Don’t just network for networking’s sake. Even worse, don’t network for marketing’s sake. If you’re just adding friends so you can later spam them with get-rich-quick schemes, you’re missing the point. Social media aren’t about aggregating eyeballs; they’re about making real connections. That’s why I have these rules for accepting Facebook friend requests.
  4. “Unfriending” is OK, but you have other options. If I accept a friend request from someone who turns out to be a spammer, I “unfriend” without a second thought. They have tons of “friends” and won’t be personally offended. In the hypothetical example of a real acquaintance or former classmate who gets uncomfortably friendly after all these years, you can start by putting him or her into a group with restricted access to your profile, including taking away the ability to see your wall or photos. Again, see Facebook 210 for instructions. If that still doesn’t create enough distance, you can unfriend and block the person. But the preliminary steps may be enough, without invoking the nuclear option.

How about you? What additional “Miss Manners” advice would you offer for people new to Facebook?